What are the responsibilities and job description for the SFMC Marketing Automation Specialist position at Kelly?
Job Title: Salesforce Marketing Cloud (SFMC) Marketing Automation Specialist
Location: Fully Remote (Standard business hours)
Pay: $22/hr
About The Role
Kelly is seeking a strategic and results-driven SFMC Marketing Automation Specialist to join our dynamic digital marketing team. This fully remote position is ideal for a detail-oriented professional who thrives on designing, building, and executing data-driven campaigns using Salesforce Marketing Cloud (SFMC). Your expertise will shape engaging customer journeys, refine audience segmentation, and continually optimize campaign performance. You will collaborate cross-functionally to deliver measurable results and memorable customer experiences.
Key Responsibilities
Kelly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.
Get a complete career fit with Kelly®.
You’re looking to keep your career moving onward and upward, and we’re here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career.
About Kelly
Work changes everything. And at Kelly, we’re obsessed with where it can take you. To us, it’s about more than simply accepting your next job opportunity. It’s the fuel that powers every next step of your life. It’s the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.
Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Location: Fully Remote (Standard business hours)
Pay: $22/hr
About The Role
Kelly is seeking a strategic and results-driven SFMC Marketing Automation Specialist to join our dynamic digital marketing team. This fully remote position is ideal for a detail-oriented professional who thrives on designing, building, and executing data-driven campaigns using Salesforce Marketing Cloud (SFMC). Your expertise will shape engaging customer journeys, refine audience segmentation, and continually optimize campaign performance. You will collaborate cross-functionally to deliver measurable results and memorable customer experiences.
Key Responsibilities
- Journey Building: Create and manage automated customer journeys using Journey Builder to deliver personalized, multi-step experiences across email, SMS, and additional channels.
- Campaign Execution: Design, build, and launch multi-channel marketing campaigns utilizing Email Studio, Automation Studio, and related SFMC tools.
- Audience Segmentation: Manage subscriber data, build targeted segments, and apply dynamic content for messaging personalization.
- Performance Analysis: Monitor campaign metrics, conduct A/B testing, and analyze KPIs to drive continuous improvement in engagement and conversions.
- Platform Management: Maintain and enhance Marketing Cloud features, including automations, filters, and data extensions.
- Cross-Functional Collaboration: Work closely with marketing, sales, and IT teams to gather requirements and support campaign execution.
- Technical Customization: Utilize AMPscript, SQL, and basic HTML/CSS to enhance personalization and campaign logic.
- Data Integration: Ensure seamless data flow between Salesforce CRM, Marketing Cloud, and other systems to support campaign targeting and reporting.
- Compliance & Deliverability: Ensure compliance with regulatory standards (e.g., CAN-SPAM) and monitor campaign deliverability and engagement.
- 2–4 years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)
- Strong understanding of Salesforce CRM and its integration with Marketing Cloud
- Proven experience in audience segmentation and dynamic content personalization
- Proficiency with AMPscript and SQL for advanced personalization and data queries
- Knowledge of email marketing best practices, deliverability, and compliance standards
- Exceptional attention to detail and ability to manage multiple projects simultaneously
- Excellent communication and project management skills
- Salesforce Marketing Cloud Email Specialist certification (or willingness to obtain within 6 months)
- Experience with Salesforce Data Cloud for audience enrichment and real-time personalization
- Familiarity with marketing analytics tools and dashboards
- Basic HTML/CSS skills for email customization
Kelly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.
Get a complete career fit with Kelly®.
You’re looking to keep your career moving onward and upward, and we’re here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career.
About Kelly
Work changes everything. And at Kelly, we’re obsessed with where it can take you. To us, it’s about more than simply accepting your next job opportunity. It’s the fuel that powers every next step of your life. It’s the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year.
Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Salary : $22