What are the responsibilities and job description for the Product Strategy Lead - Go-to-Market position at Kelly?
Product Strategy Lead – New Business & Go-to-Market
Location: Bridgewater, NJ
Hybrid work schedule – 3 days in office/ 2 remote
Pay: $53–$60/hour – depending on experience
Assignment: Approximately 6 months
Kelly Services is seeking a Product Strategy Lead – New Business & Go-to-Market to support a new business and new products team evaluating emerging product opportunities and developing strategies to successfully bring new products to market.
This role is ideal for a strategic thinker who can combine market research, competitive analysis, product strategy, pricing, positioning, and go-to-market planning to turn big-picture ideas into actionable business plans.
What You’ll Do
As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Please note: The following benefits reflect Kelly's general offerings. Eligibility may vary by assignment, location, and job type. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.
Get a complete career fit with Kelly®.
You’re looking to keep your career moving onward and upward, and we’re here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career.
About Kelly
Work changes everything. And at Kelly, we’re obsessed with where it can take you. To us, it’s about more than simply accepting your next job opportunity. It’s the fuel that powers every next step of your life. It’s the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life-just ask the 300,000 people we employ each year.
Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Kelly may use AI-powered tools during the recruitment and hiring process. For full details, including how Kelly uses AI, your rights, and how to request a reasonable accommodation, visit the Recruitment Artificial Intelligence Notice.
Location: Bridgewater, NJ
Hybrid work schedule – 3 days in office/ 2 remote
Pay: $53–$60/hour – depending on experience
Assignment: Approximately 6 months
Kelly Services is seeking a Product Strategy Lead – New Business & Go-to-Market to support a new business and new products team evaluating emerging product opportunities and developing strategies to successfully bring new products to market.
This role is ideal for a strategic thinker who can combine market research, competitive analysis, product strategy, pricing, positioning, and go-to-market planning to turn big-picture ideas into actionable business plans.
What You’ll Do
- Support the evaluation of potential new products and future product launches.
- Research new markets, competitors, industry trends, pricing, customer opportunities, and sales channels.
- Analyze secondary and syndicated market data to identify market opportunities and support business decisions.
- Develop and support go-to-market strategies, including product positioning, pricing, branding, and sales channels.
- Participate in strategy meetings, capture key insights and action items, and translate discussions into clear execution plans.
- Partner with internal stakeholders and external service providers to move new product initiatives forward.
- Collaborate with international stakeholders as needed.
- Prepare presentations, business briefs, reports, and recommendations for leadership and executive decision-making.
- Manage assigned timelines, action items, and cross-functional activities.
- Monitor project progress and help ensure initiatives remain aligned with strategic objectives.
- 5–7 years of experience in product strategy, business strategy, product marketing, strategic operations, business analysis, or a related field.
- Experience supporting new product development and/or product launches.
- Experience with go-to-market strategy, product positioning, and product marketing.
- Strong understanding of market assessment, competitive analysis, pricing, and sales channels.
- Ability to conduct research and turn findings into practical business recommendations.
- Strong analytical and problem-solving skills with excellent attention to detail.
- Ability to translate high-level concepts into structured, actionable plans.
- Excellent communication and organizational skills with the ability to work independently and across multiple teams.
- Strong Microsoft Office skills, particularly PowerPoint and Excel.
- Experience working in a medium-to-large, product-oriented organization preferred.
As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Please note: The following benefits reflect Kelly's general offerings. Eligibility may vary by assignment, location, and job type. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.
Get a complete career fit with Kelly®.
You’re looking to keep your career moving onward and upward, and we’re here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career.
About Kelly
Work changes everything. And at Kelly, we’re obsessed with where it can take you. To us, it’s about more than simply accepting your next job opportunity. It’s the fuel that powers every next step of your life. It’s the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life-just ask the 300,000 people we employ each year.
Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Kelly may use AI-powered tools during the recruitment and hiring process. For full details, including how Kelly uses AI, your rights, and how to request a reasonable accommodation, visit the Recruitment Artificial Intelligence Notice.
Salary : $53 - $60