Kelley Automotive Marketing Digital Strategist

Description

Department: Marketing

Functions: Responsible for managing and optimizing the organization’s digital presence across all dealership websites and marketing channels. The position ensures website accuracy, performance, and compliance while supporting broader digital marketing initiatives and maintaining a strong online reputation.

Relationships: Reports to Marketing Manager

Responsibilities and Authority:

Website Strategy & Optimization

• Oversee and audit all dealership and group websites to ensure content is accurate, up-to-date, and aligned with brand standards and manufacturer compliance.
• Regularly review site content, including inventory pages, offers, service information, and landing pages, to maintain consistency and relevance across all platforms.
• Identify opportunities to improve website performance, user experience, and lead generation through strategic updates and enhancements.
• Manage and implement website edits, including content updates, page builds, and layout adjustments using the CMS platform.
• Monitor key website performance metrics such as engagement rates, time on site, conversions, and traffic trends to inform ongoing optimization efforts.
• Collaborate with internal teams and external partners to execute website initiatives that support monthly campaigns and dealership priorities.
• Ensure all website content follows SEO best practices to improve search visibility and organic traffic.
• Proactively identify and resolve issues related to site functionality, content accuracy, and overall user experience.
• Any other tasks deemed necessary per Management.

Digital Marketing Strategy

• Collaborate closely with the marketing team, dealership leadership, and sales staff to ensure content and messaging align with monthly goals and business priorities.
• Support the execution of advertising campaigns, promotions, and potential influencer or partnership initiatives.
• Apply SEO best practices to digital content to improve search visibility and online performance.
• Conduct competitor and market research to identify trends, opportunities, and innovative content strategies.
• Monitor Digital Advertising KPIs and contribute to increase lead generation across digital channels based on the reporting.
• Develop and present creative concepts for digital marketing initiatives, collaborating with the Digital Marketing Manager to align strategies with each dealership’s specific goals and needs.
• Assist in outbound marketing effort, including email blasts, website banners, radio & OTT scripts, charity partnerships, etc.
• Any other tasks deemed necessary per Management.

Online Reputation & Digital Engagement

• Monitor and actively manage customer reviews across platforms including Google, Yelp, Facebook, and DealerRater to maintain a strong and consistent brand presence.
• Respond to customer reviews, messages, and inquiries in a timely, professional, and brand-aligned manner, ensuring a positive customer experience.
• Route customer concerns or inquiries to the appropriate internal teams when necessary, ensuring follow-up and resolution.
• Partner with marketing and customer service teams to address negative feedback proactively and strengthen overall brand perception.
• Implement and support strategies that encourage positive reviews, customer testimonials, and increased online engagement.
• Identify trends in customer feedback and provide insights to improve customer experience and dealership operations.
• Any other tasks deemed necessary per Management.

Our company may provide reasonable accommodations required under the law to enable individuals with disabilities to perform the essential functions of the job.

Requirements

Qualifications:

High school diploma or the equivalent. Bachelors in marketing, communications, public relations or a related field. Strong knowledge of social media trends, analytics, and engagement strategies. Familiarity with Google My Business, Yelp, DealerRater, and reputation management platforms. Familiarity with web design/UX and CMS/website backend functions. Strong organizational and communication skills. Must have a valid driver’s license and a good driving record.

Working Conditions:

Will work at a desk in an office setting. Will work with a computer. May stand, stoop, lift, kneel, crouch or reach during the shift.

NOTE:

THIS IS NOT NECESSARILY AN EXHAUSTIVE LIST OF THE RESPONSIBILITIES, SKILLS, DUTIES, REQUIREMENTS, EFFORTS, WORKING CONDITIONS ASSOCIATED WITH THIS POSITION. WHILE THIS LIST IS INTENDED TO BE AN ACCURATE REFLECTION OF THE CURRENT JOB, THE DEALERSHIP RESERVES THE RIGHT TO REVISE THE FUNCTIONS, DUTIES AND REQUIREMENTS OF THE JOB OR TO REQUIRE THAT ADDITIONAL OR DIFFERENT TASKS BE PERFORMED WHEN CIRCUMSTANCES CHANGE.

I, the undersigned, understand and have carefully read the contents of this job description. I understand the responsibilities, requirements, and duties expected of me. I ALSO UNDERSTAND THAT THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT OF EMPLOYMENT, NOR ALTER MY STATUS AS AN AT-WILL EMPLOYEE. I have the right to terminate my employment at any time, for any reason, and the dealership has a similar right.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER