Growth Marketing Leader - E-Commerce & Digital Strategy #0209

We are partnering with an internationally recognized technology leader to identify a dynamic and goal-driven Growth Marketing Leader who will take complete ownership of marketing initiatives across the Americas. This strategic position has been created to significantly expand their footprint in the U.S. market.

The successful candidate will play a pivotal role in generating tangible growth through lead generation and e-commerce revenue while advancing the organization's overarching commercial objectives. This opportunity calls for a strategic mindset combined with hands-on execution capabilities, driving comprehensive marketing initiatives that strengthen pipeline development, boost revenue generation, and improve market positioning throughout the region.

In this capacity, you will take charge of e-commerce innovation, growth-focused marketing strategies, and digital excellence. Working within a global team structure, you'll enjoy prominent collaboration opportunities with executive leadership, sales teams, and product managers, making direct contributions to the regional business agenda.

Digital Performance & E-Commerce

• Manage digital merchandising initiatives, product rollouts, and promotional campaigns at the regional level
• Propel e-commerce revenue expansion utilizing SEO/SEM, Google Ads, programmatic campaigns, and CRO methodologies
• Enhance conversion pathways, execute A/B experiments, and amplify ROI alongside customer lifetime value

Lead Generation & Growth Marketing

• Deploy lead acquisition programs leveraging content strategy, webinars, landing page optimization, and virtual events
• Orchestrate omnichannel campaigns spanning email, paid social media, display advertising, affiliate partnerships, and retargeting strategies
• Create automated nurturing sequences and account-based marketing (ABM) campaigns
• Apply intent signals and predictive analytics to score leads and refine sales transition processes

Performance Tracking & Analytics

• Oversee digital measurement systems including GA4 deployment
• Monitor channel KPIs, attribution frameworks, and cohort segmentation for customer acquisition intelligence
• Build executive reporting dashboards and analytics frameworks for digital performance transparency

Communications & Regional Marketing

• Manage ambassador programs, influencer partnerships, and regional outreach initiatives
• Direct content adaptation and localization efforts for digital channels
• Organize and execute regional trade exhibitions, customer engagements, webinars, and partnership sponsorships

Strategic Partnership

• Collaborate with product teams, IT departments, and global marketing functions on campaign adaptation
• Execute market intelligence and competitive landscape assessment using digital resources
• Align marketing programs with sales objectives to support pipeline development targets
• Provide input on market positioning, pricing approach, and go-to-market preparedness

Requirements

Required Qualifications:

• Experience working autonomously within cross-functional, international organizations
• Bachelor's degree in Business Administration, Marketing, or related discipline
• Demonstrated success expanding e-commerce revenue and executing omnichannel campaigns in B2B and/or B2C environments
• 8-10 years in digital marketing roles with concentrated expertise in growth marketing, demand generation, and e-commerce
• Expert command of Google Ads, Meta Business Suite, GA4, CRM platforms, and marketing automation tools
• Comprehensive understanding of email campaigns, automation sequences, ABM tactics, and digital lead qualification
• Advanced capabilities in SEO/SEM, programmatic buying, paid social advertising, CRO, A/B experimentation, and funnel measurement
• Native-level English fluency with exceptional content creation and copywriting skills
• Self-motivated, results-focused, and comfortable working independently in dynamic settings

Desired Qualifications:

• Background in affiliate programs, influencer platform management, and digital collaboration strategies
• Graduate degree (MBA or Master's degree in Marketing)
• Spanish language fluency
• Professional certifications in HubSpot, Google Analytics, Google Ads, or comparable platforms
• Track record managing geographically distributed teams in matrix-based, multinational settings
• Expertise with marketing technology ecosystems, data visualization tools, predictive modeling, and intent data platforms
• Agency relationship and vendor coordination experience
• Strong enthusiasm for data-informed testing and continuous optimization

Benefits

Compensation:

• Base Salary: $85,000 - $125,000 (commensurate with experience)
• On-Target Earnings (OTE): $100,000 - $110,000
• Compensation Structure: 70% base / 30% variable (performance-based incentive tied to measurable revenue impact from e-commerce growth)

Benefits Package Includes:

• Comprehensive healthcare coverage
• 401(k) retirement plan
• Paid time off and paid leave days
• Professional development and career advancement opportunities
• International team collaboration and exposure to global markets

Location: Denver, Colorado, United States

Position Type: Permanent, Full-Time

Reporting Structure: Reports to Swiss-based hiring manager

Team Structure: Independent contributor role with no direct reports; requires high-level expertise, initiative, and strategic execution within a cross-functional global organization

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

Commitment to Diversity: Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.

Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.

Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.

Compliance with Laws: Both Keller Executive Search and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Workplace Harassment: Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

E-Verify Participation: Keller Executive Search and/or our clients may participate in E-Verify. Information about E-Verify participation will be provided during the application process where applicable.

Privacy and Pay Equity:

• California Residents: For more information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at .
• Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
• Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.

State-Specific Information:

• Rhode Island: We do not request or require salary history from applicants.
• Connecticut: We provide wage range information upon request or before discussing compensation.
• New Jersey: We do not inquire about salary history unless voluntarily disclosed.

Veteran Status: Both Keller Executive Search and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process.

Genetic Information: In accordance with federal and state laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.

Local Laws: Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.

Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.