What are the responsibilities and job description for the Paid Media Specialist position at KDCI?
Job Summary
KDCI Outsourcing is seeking a Paid Media Specialist to lead and optimize paid digital advertising campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires direct campaign ownership, strong analytical skills, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams.
Key Responsibilities
Plan, execute, and optimize Google Ads campaigns, including:
Search
Shopping
Display
Create, test, and refine Meta Ads campaigns across Facebook and Instagram.
Manage and optimize budget allocation across platforms to maximize ROI.
Continuously monitor campaign delivery and make data-driven adjustments based on performance.
Conduct A/B testing across creative, messaging, targeting, and other campaign variables.
Optimize campaigns against key metrics, particularly ROI and CPA.
Identify trends, opportunities, and areas for improvement across paid advertising channels.
Monitor, analyze, and report on campaign performance and key metrics.
Collaborate with creative and marketing teams to develop high-performing advertising creative.
Provide performance insights to help inform creative development, messaging, and campaign iterations.
Build and maintain campaign documentation and standard operating procedures (SOPs).
Job Requirements
Must Have
2–3 years of professional experience running paid advertising campaigns.
Hands-on professional experience with both Google Ads and Meta Ads.
Experience managing Google Search, Shopping, and Display campaigns
Demonstrated experience personally owning and managing paid media campaigns rather than solely assisting with campaign execution.
Proven experience optimizing campaigns for ROI and CPA.
Experience conducting A/B testing across creative, messaging, targeting, or other campaign variables.
Comfortable working with analytics platforms and translating campaign data into actionable decisions.
Strong understanding of paid advertising metrics and performance optimization.
Strong written and verbal communication skills.
Strong stakeholder management skills with the ability to clearly communicate campaign performance, insights, and recommendations.
Comfortable working in a fast-paced, launch-phase environment.
Ability to provide specific examples of personally managed campaigns, optimization decisions, and measurable results.
Nice to Have
Experience managing paid media campaigns for e-commerce or retail brands.
Experience with Shopify or similar e-commerce platforms.
Knowledge of or interest in SEO.