What are the responsibilities and job description for the Account Executive position at KCRA 3 & My58 Television?
Job Description
KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, is seeking an Account Executive who is responsible for selling multiplatform advertising solutions, with an emphasis on New Business Development, to local businesses and agencies. Our ideal candidate is goal-oriented, has strong interpersonal and presentation skills, and is a strong team player. This role reports to the General Sales Manager.
Responsibilities
This position is paid based on commissions, which range from $70,000 and $100,000, depending on performance and other criteria set forth by management.
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, is seeking an Account Executive who is responsible for selling multiplatform advertising solutions, with an emphasis on New Business Development, to local businesses and agencies. Our ideal candidate is goal-oriented, has strong interpersonal and presentation skills, and is a strong team player. This role reports to the General Sales Manager.
Responsibilities
- Achieve established revenue expectations across multiple platforms
- Proactively drive new business by prospecting and researching new accounts
- Identify and cultivate local relationships to influence advertising purchasing decisions
- Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms
- Prepare and implement individual account strategies to grow current revenue from existing clients
- Utilize research to support marketing solutions and customer goals
- Keep current with industry trends and client business news
- Keep sales management apprised of progress towards established revenue goals
- Sales and/or marketing experience in media (television and/or digital) is preferred
- Proven track record with new business development
- Accountability within a goal-structured organization
- Possess strong analytical, communication and presentation skills
- Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus
- Military training and experience will be considered in lieu of Media sales experience
- College degree in marketing, business or broadcast related field is preferred but not required
- In-person attendance is required
This position is paid based on commissions, which range from $70,000 and $100,000, depending on performance and other criteria set forth by management.
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ Health Services
- Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
Salary : $70,000 - $100,000