Creative Marketing Specialist

Join Our Marketing Team!

We're looking for a creative, organized, and results-driven Creative Marketing Specialist to join our team. Reporting to the Marketing Manager, you'll play an important role in developing and implementing advertising and marketing campaigns across both print and digital media.

This position blends creativity with strategy, requiring someone who can develop compelling campaigns, create engaging content, and collaborate with team members across multiple departments to bring our brand vision to both internal and external audiences. This is a full-time in office role, you will be working 8 hours a day, Monday to Friday. If you're passionate about marketing, enjoy working on a variety of projects, and thrive in a collaborative environment, we'd love to hear from you.

Key Responsibilities

As our Creative Marketing Specialist, you will:

• Plan and execute marketing initiatives that effectively reach target audiences through electronic and print channels, including social media, email marketing, direct mail, and other advertising platforms.
• Develop, design, and coordinate trade publication advertisements, brochures, quarterly sales flyers, and other promotional and advertising materials.
• Create compelling written, visual, and multimedia content for websites, blogs, social media platforms, email campaigns, and other marketing materials.
• Assist with website and eCommerce updates, content management, and ongoing maintenance.
• Research current market trends, industry developments, competitor activity, and audience insights to help guide creative direction and marketing strategies.
• Maintain a consistent brand voice and visual identity across all social media platforms, including Instagram, Facebook, LinkedIn, and others.
• Monitor and evaluate marketing campaign performance by tracking key performance indicators (KPIs) such as email open rates, click-through rates, conversions, and social media engagement. Recommend and implement opportunities for optimization.
• Optimize website and digital content using SEO best practices to improve search engine rankings and increase online visibility.
• Collaborate closely with the Marketing team, Product Management, and other departments to ensure messaging is accurate, consistent, and aligned with company objectives.
• Support additional marketing initiatives and projects as required.

Qualifications & Experience

The ideal candidate will have:

• A degree in Marketing, Communications, Graphic Design, or a related field, or an equivalent combination of education and relevant work experience.
• A minimum of three (3) years of experience in a marketing or related role.
• Strong collaboration and interpersonal skills with the ability to work effectively in a team environment.
• Proficiency with Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop, as well as Microsoft Office applications.
• Experience with SEO principles, Google Analytics, Meta Ads, email marketing platforms, and other digital marketing tools.
• Experience with Epicor Prophet 21 ERP software is considered an asset.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• A high level of integrity, professionalism, initiative, and a strong work ethic.

Why Join Us?

This is an exciting opportunity to be part of a collaborative team where creativity and innovation are valued. You'll have the opportunity to work on a wide variety of marketing initiatives, contribute new ideas, and help strengthen our brand across multiple channels while continuing to grow your skills in a supportive environment.

We Are:

KBC Tools & Machinery - we are a team dedicated to getting our clients what they need, when they need it, and keeping the USA & Canada manufacturing one tool at a time. We've been in business since 1965, and we have tens of thousands of clients in the M.R.O. industry with a specialization in metalworking. Our clients rely upon us every day, and we give them what they need with great prices and fast & friendly service. It's easy with over 100,000 industrial items in stock, and online. KBC is a one stop shop for those in the metalworking and M.R.O. World.

If you're ready to bring your creativity, marketing expertise, and passion for storytelling to our team, we encourage you to apply.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Experience:

• B2B marketing: 3 years (Preferred)
• Microsoft Office: 3 years (Preferred)
• Adobe Creative Suite: 3 years (Preferred)
• Graphic design: 3 years (Preferred)

Ability to Commute:

• Sterling Heights, MI 48314 (Preferred)

Work Location: In person

Salary : $45,000 - $60,000