What are the responsibilities and job description for the Senior Manager, Social Strategy position at KAYAK?
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.
As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.
We’re seeking a Senior Social Strategist to develop and implement an ownable strategy for KAYAK's social channels. This candidate brings proven expertise in organic and paid social, has experience in influencer marketing, and an appetite for bucking the status quo.
In this role, you'll bring a distinct and fresh approach to our social content, making KAYAK impossible to scroll past. Partnering closely with the Social Content Manager and Creative Team, you’ll be responsible for developing a distinct, channel-specific presence, helping KAYAK show up on the right platforms with the right content. You will also work closely with the Paid Media team, helping to evolve our paid social efforts across the funnel, fueling a flywheel that drives growth for KAYAK in North America.
This role will be required to work from our Cambridge, MA office at least three days per week, reporting to the Senior Director of Brand Marketing, North America.
In This Role, You Will Be Responsible For
Strategy
At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.
Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We’ve got you.
As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.
We’re seeking a Senior Social Strategist to develop and implement an ownable strategy for KAYAK's social channels. This candidate brings proven expertise in organic and paid social, has experience in influencer marketing, and an appetite for bucking the status quo.
In this role, you'll bring a distinct and fresh approach to our social content, making KAYAK impossible to scroll past. Partnering closely with the Social Content Manager and Creative Team, you’ll be responsible for developing a distinct, channel-specific presence, helping KAYAK show up on the right platforms with the right content. You will also work closely with the Paid Media team, helping to evolve our paid social efforts across the funnel, fueling a flywheel that drives growth for KAYAK in North America.
This role will be required to work from our Cambridge, MA office at least three days per week, reporting to the Senior Director of Brand Marketing, North America.
In This Role, You Will Be Responsible For
Strategy
- Define and implement a distinct and ownable, social strategy tailored to different channels based on differing audience needs, platform nuances and business objectives
- Identify unique audience and content opportunities using first and third‑party insights
- Develop a strategic approach addressing how and when to enter cultural/trending moments
- Partner with the Social Content Lead and Creative Team to set a distinct creative direction for each channel and develop a regular cadence of relatable, relevant ideas that are on strategy and on brand
- Own the experimentation roadmap: propose new formats/features, prioritize tests, and drive social strategy for specific product launches, campaign moments and influencer partnerships.
- Partner with the Paid Media team to turn performance insights into a robust feedback loop that fuels our full‑funnel paid strategy
- Define channel KPIs and success metrics; use native and third‑party analytics to measure impact, iterate quickly, and report results.
- Deliver recommendations for scaling influencer and creator partnerships to meet strategic goals
- Manage and mentor internal stakeholders and external agencies/partners; ensure creative and performance alignment.
- Serve as the social lead on cross‑functional campaign launches with Brand, Media, Creative, PR, and Product teams.
- Skilled in building social strategies and social‑first programs that drive follower growth, expand reach, and move business metrics
- A platform expert (TikTok, Instagram, Facebook, Reddit) who lives and breathes social and monitors emerging spaces
- An exceptional operator and collaborator who thrives in fast, complex environments
- Someone who understands that social for KAYAK isn’t just pretty destination photos, “how to pack” videos, or travel‑content clichés.
- Able to spot trends early, follow the zeitgeist, and translate cultural moments into strategic opportunities
- Strong at defining and quantifying social success — fluent in native and third‑party analytics and skilled at linking performance to business KPIs
- Obsessed with creative excellence and refuse to make boring work
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- No meeting Fridays
- Paid parental leave
- Generous paid vacation time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Competitive retirement and health plans
- Free lunch 2 days per week
- Fun quarterly events such as boat trips, arcades, ski trips, Thursday socials, and more
At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.
Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We’ve got you.
