Marketing Automation Support

Job Title: Marketing Automation Support

Location: Walkersville, MD

Duration: 6 months

Shift: General Shift

Responsibilities:

• For operational marketing automation consulting, role is to support Client in plenty of activities regarding Email Marketing Campaigns, Personalization Campaigns or A/B Tests with Adobe Marketo.
• These activities are or could be:
• Landing page and form building
• Build up (concepted) Personalization Campaigns
• Build up (concepted) A/B Tests for existing Campaigns
• Set up and execute drip/nurture campaigns with complex logic
• Audience Segmentation
• Creation of lead scoring rules to drive conversions
• Data hygiene to increase marketo database and enhance delivery rates
• Data enrichment
• Database Optimization: support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization.
• Maintain marketing forms for compliance and optimization
• Work within Wrike for marcom project management

Experience:

• Marketo Certified Expert
• B2B marketing automation experience with at least 5 years of admin experience in Marketo and strong experience with Salesforce.
• Experience working within a matrix organization. Previous agency experience a plus.
• A strong understanding of database structure, data hygiene, analytics, and attribution.
• Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
• Working knowledge of HTML and CSS
• In depth knowledge of compliance regulation (eg, CAN-SPAM)