What are the responsibilities and job description for the In-House Marketing Manager at a Bridal & Formal Boutique Store (Part Time) position at Karina Boutique?
About the Role
Karina Boutique is a formal wear boutique specializing in bridal, prom, homecoming, quinceañera, and mother-of-the-bride/groom collections. We're hiring a Marketing Manager to own content creation and marketing execution across our social media, email, and in-store promotions. Content drives real revenue for our business, so this is treated as a core, strategic role — not an entry-level social media task.
Responsibilities
- Brainstorm and build a monthly promotional calendar covering all product categories
- Design, produce, and edit content for Instagram, Facebook, and TikTok
- Plan and attend customer photo shoots (a photographer handles the shooting; you'll plan logistics and be present)
- Provide photography for social media ad campaigns
- Design and lay out marketing emails in Flodesk
- Create graphics for store events, promotions, and announcements
- Report on content performance weekly
- Help build our TikTok strategy from the ground up
Qualifications
- Strong eye for photography, styling, and brand consistency
- Experience with content editing and planning tools
- Comfortable using an iPhone as your primary content-capture tool
- Weekend availability is a must — shoot days may also fall on weekdays
- Organized, creative, and detail-oriented
Pay & Benefits
- Hourly rate based on experience
- Monthly bonus opportunity tied to store appointment goals
- Store cell phone provided
How to Apply
Please send a video introduction to hello@karinaboutique.com telling us about yourself and why you'd be a great fit for this role.
Pay: $20.00 - $30.00 per hour
Expected hours: 18.0 – 25.0 per week
Work Location: In person
Salary : $20 - $30