What are the responsibilities and job description for the Account Director - Paid Social position at Kargo?
Kargo unites the world's leading brands, retailers and premium publishers across screens using innovative technology and advanced creative ad formats. At Kargo, we're all about bringing together the best of the best with a spark of creativity to stand out from the crowd. The same is true for our employees. What makes Kargo and each Kargo team member exceptional makes our company special. Kargo believes differences should be celebrated and is committed to diversity in the workplace. As an Equal Opportunity employer, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Founded in 2003, Kargo is a global company headquartered in New York with offices around the world.
Title: Account Director, Paid Social
Job Location: Remote
Salary Range: $120,000 - 130,000
The Opportunity
Kargo is hiring an Account Director to join our growing Customer Success team.
You will work closely with the rest of the Success team to manage customers’ performance marketing on social media, serve as the day-to-day owner of the accounts you manage and be able to speak to performance effectively. This role does not entail any sharing, post engagement, community building or other broader “social” responsibilities – we are all about increasing revenue and conversions for our Retail, eComm and Travel customers through a strategic, data-driven and analytical approach.
The Daily To-Do
- Support Sr. Account Directors with campaign & account management duties
- Delegate campaign management & technical tasks to Account Managers and Campaign Managers
- Analyze direct response performance & compile custom reporting according to customer needs
- Create, edit, optimize and scale social media campaigns based off complex performance trends
- Train self-serve users in how to best use the Kargo Commerce software
- Assist with back-end process such as feed mapping, creative scoping and more
- Troubleshoot technical assets such as product catalogs, FB pixels, offline data sets and more
- Provide regular feedback to product team sourced from customers & your own experience
- Communicate regularly with stakeholders of your accounts on performance, measurement, testing plans, creative opportunities and more
Qualifications
- 6 years of paid Facebook advertising & campaign management experience
- Understanding & experience with performance marketing goals & methods – ROAS, Dynamic Ads, omnichannel strategies, etc
- Trustworthy in managing larger ad budgets and meeting deadlines with 100% consistency
- Substantial analytical & spreadsheet/Excel skills
- Proactive approach to identifying and solving issues
- Effective communication skills both written and verbal with considerable attention to detail
- Ability to thrive in a dynamic, fast paced startup environment
- Good knowledge around Instagram, Pinterest and Snapchat performance marketing is a plus
- Experience with 3rd party social platforms is a plus
- History of managing a small team
Follow Our Lead
- Big Picture: kargo.com
- The Latest: Instagram (@kargomobile) and LinkedIn (Kargo)
Salary : $120,000 - $130,000