What are the responsibilities and job description for the Senior Product Marketing Manager position at Kaplan and Careers?
Job Description
About the Role
We’re looking for an experienced and strategic Senior Product Marketing Manager to lead the promotion of Kaplan’s US university partner programs to global audiences. Based in Phoenix, Arizona — with a special focus on our collaboration with Arizona State University — you’ll lead the charge in connecting thousands of international students with top-tier US education.
This high-impact role sits at the crossroads of marketing strategy, storytelling, and partner collaboration. You’ll develop and execute go-to-market strategies, define product positioning, build global awareness, and lead productive relationships with university stakeholders and internal teams across the Kaplan International network.
This high-impact role sits at the crossroads of marketing strategy, storytelling, and partner collaboration. You’ll develop and execute go-to-market strategies, define product positioning, build global awareness, and lead productive relationships with university stakeholders and internal teams across the Kaplan International network.
What You’ll Do
Own the Product Story
- Craft and evolve compelling narratives that differentiate our US university partners in the global education market.
- Build product positioning and messaging frameworks that align with brand values, resonate with international audiences, and drive action.
Be the Voice of the Partner
- Serve as the primary marketing contact for Kaplan’s US university partners — including ASU and others — coordinating with partner marketing teams to align goals, messaging, and joint initiatives.
- Manage relationships with university stakeholders, maintaining a regular cadence of communication and build mutual success.
Lead Go-to-Market Strategy
- Develop and execute global product marketing strategies that align with partner goals, respond to market dynamics condition.
- Work closely with global recruitment, sales, and content teams to launch high-impact campaigns, and engagement tools.
Connect with Regional Teams
- Collaborate with in-market teams (China, India, MENA, etc.) to localize messaging and adapt strategy.
- Monitor performance and market trends to continuously refine product positioning and communications.
Collaborate Cross-Functionally
- Engage marketing, sales, admissions, and product to share insights, deliver partner updates, and co-create impactful content and campaigns.
- Contribute to reports, dashboards, and presentations that highlight partner performance and marketing ROI.
Support Events & Visits
- Represent the marketing team at student events, conferences, and partner meetings.
- Host global teams visiting Phoenix or US partner campuses.
What You’ll Bring
- 6 years of experience in product marketing, ideally in education, edtech, or international student recruitment.
- Experience working with or within US higher education institutions is a strong plus.
- Strategic mindset with a hands-on execution skills — you can think big and act fast.
- Strong communication and storytelling abilities, with the ability to simplify complex ideas and create compelling messaging for diverse audiences.
- Ability to manage cross-functional projects and relationships with confidence and clarity.
- Familiarity with campaign planning, competitor analysis, and customer insights.
- Data-driven approach with familiarity in tools like Salesforce, Monday.com, Looker, or equivalent.
- Comfortable working in a fast-paced, global environment and navigating cultural nuances.
- Availability to travel domestically and internationally as required.
Work Location & Flexibility
This is a hybrid role based in Phoenix, Arizona. We offer a flexible remote work schedule with regular in-person collaboration at Arizona State University and other partner campuses, plus occasional travel to support events or recruitment initiatives. Reasonable accommodations may be made to support applicants with disabilities
Why Join Us?
At Kaplan International, you’ll be part of a mission-driven team that helps students around the world access life-changing educational experiences. You’ll work closely with innovative partners like Arizona State University and play a vital role in how international students discover and connect with US higher education. If you’re passionate about education, global impact, and creative marketing — we’d love to meet you.
Physical Requirements
- Sitting
- Standing
- Walking
- Climbing
- Lifting up to 50 pounds
- Pulling
- Pushing
- Carrying
- Grasping
- Reaching
- Bending
- Visual Acuity
- Color Determination
- Speaking
- Listening
- An equivalent degree abroad or acceptable experience in lieu of education: two years of experience for every year of formal education required
Location
KAP Phoenix ASU
Employee Type
Employee
Job Functional Area
Content/Material Creation
Kaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible.
Salary : $31,200