Shopper & Category Business Analyst

Kanzen Meal is a fast-growing Better-For-You frozen food brand focused on delivering complete, balanced nutrition in a convenient, great-tasting format. We operate with the agility and mindset of a startup—moving fast, testing, and learning—while benefiting from the backing of Nissin Foods, one of the world’s most established and respected CPG companies.

This unique combination enables rapid scaling with strong operational and financial support, while offering team members meaningful ownership, visibility, and impact. We are building the foundation for long-term success in the frozen aisle and are seeking versatile talent to help bring our commercial strategy to life.

The Shopper & Category Business Analyst is a hybrid role combining commercial strategy, execution, and analytics. Reporting directly to the Director of Sales Planning, this position plays a key role in shaping and delivering shopper marketing and retail programs.

This role goes beyond traditional analytics—requiring both strong data capabilities and hands-on execution. The individual will partner closely with Sales and Marketing to develop strategic programs, ensure strong execution, and measure performance to continuously improve outcomes. Success in this role requires strong communication across internal teams and external partners, including brokers and agency partners.

Workload Allocation:

• 30% Commercial Strategy Development (Shopper Marketing & Sales Programs)
• 30% Program Execution & Performance Monitoring
• 20% Category & Business Analytics
• 20% Cross-Functional Collaboration & Commercial Enablement

This role is ideal for someone with 3 years of CPG experience who is looking to expand from analytics into broader commercial ownership within a fast-paced, entrepreneurial environment.

• Support the development of shopper marketing and sales programs under the direction of the Director of Sales Planning
• Contribute to building customer-specific and channel strategies grounded in data and shopper insights
• Partner with Sales and Marketing to align program objectives, pricing strategy, and promotional frameworks
• Identify opportunities to drive growth through assortment, promotion, and in-store activation strategies

• Coordinate execution of shopper marketing and retail programs across internal teams and external partners
• Drive execution through strong communication and alignment with Sales teams, external brokers, and marketing agency partners
• Serve as a central point of coordination to ensure all stakeholders are aligned on timelines, objectives, and deliverables
• Manage timelines, materials, and communication for promotions, displays, and retailer-specific initiatives
• Track program implementation and ensure consistency and quality at retail
• Monitor performance in real time and proactively flag risks or opportunities for optimization

• Analyze Circana/IRI/Nielsen data to evaluate sales, distribution, velocity, pricing, and promotional effectiveness
• Assess category dynamics within frozen, including shelf constraints, SKU productivity, freezer economics, promotional depth, and ad frequency
• Develop recurring performance scorecards and post-event analyses
• Identify insights, risks, and opportunities and translate findings into clear, actionable recommendations

• Act as a key connector between Sales, Marketing, leadership teams, and external partners (including brokers and agencies)
• Share and reinforce commercial strategy, priorities, and objectives across departments to ensure alignment
• Support development of customer presentations, sell-in materials, and business reviews
• Identify opportunities to enhance business performance through better alignment, communication, and information sharing
• Help ensure that insights and strategic priorities are clearly understood and consistently executed across teams
• Contribute to building scalable tools, processes, and best practices as the organization grows

• Bachelor’s degree in Business, Marketing, Analytics, Economics, or related field
• 3 years of experience in CPG analytics, category management, sales analytics, or shopper marketing
• Hands-on experience with Circana/IRI/Nielsen required
• Strong proficiency in Excel and PowerPoint
• Ability to balance analytical rigor with executional accountability
• Strong communicator with experience working cross-functionally and with external partners
• Self-starter with a proactive mindset and comfort in a fast-growing environment
• Frozen or center-store experience is a plus

• You actively contribute to both strategy development and execution of commercial programs
• Sales, Marketing, and external partners rely on you for clear communication, insights, and follow-through
• Programs are executed effectively and evaluated rigorously
• Insights are translated into actions that drive measurable business results
• Cross-functional alignment improves through your coordination and communication
• Your scope and ownership expand as Kanzen Meal continues to grow

Torrance, CA

Hybrid: 4 days per week in-office / 1 day flexible

• Base Salary: $70,000 – $90,000
• Competitive benefits package (medical, dental, vision, PTO, holidays)

• Startup-level ownership with the backing of Nissin Foods
• Direct exposure to how commercial strategies are built, executed, and optimized
• Accelerated professional growth across analytics, sales planning, and shopper marketing
• High visibility and tangible impact on a growing Better-For-You frozen brand