What are the responsibilities and job description for the Director of Sales and Marketing/CRD position at Kanawha Place, An Inspirit Senior Living Community!!?
Community Relations Director (Sales & Marketing)
Welcome to Kanawha Place, an Inspirit Senior Living Community!
At Inspirit Senior Living, we are dedicated to honoring the whole person—body, mind, and spirit. Guided by our values of Integrity, Compassion, and Love, we create meaningful experiences for our residents while providing a rewarding workplace for our team.
Join Our Team!
We are seeking a passionate, energetic, and results-driven Community Relations Director to lead occupancy growth and build lasting relationships within the community.
Candidates must have previous Community Relations Director (CRD) or senior living sales experience in a long-term care, assisted living, memory care, or skilled nursing setting.
The ideal candidate will have a proven background in healthcare sales, marketing, business development, and relationship building, along with knowledge of the West Virginia healthcare market.
Essential Responsibilities
- Lead all sales, marketing, and business development efforts to maintain and grow community occupancy.
- Respond to inquiries, schedule tours, conduct presentations, and guide families through the move-in process.
- Build and maintain strong referral relationships with hospitals, physicians, rehabilitation centers, home health agencies, hospices, and other community partners.
- Maintain accurate lead and prospect information using the company's CRM.
- Manage the sales pipeline and ensure timely follow-up with prospective residents and families.
- Process all required paperwork to ensure a smooth and successful move-in experience.
- Plan and coordinate marketing events, educational seminars, and community outreach initiatives.
- Represent Inspirit Senior Living professionally throughout the local market.
- Demonstrate a strong understanding of Inspirit programs, including SAGE, Transitions, and Taste of Inspirit.
- Maintain knowledge of local competitors and effectively communicate the unique benefits of choosing Inspirit Senior Living.
- Work collaboratively with the Executive Director and leadership team to achieve occupancy and customer service goals.
- Maintain confidentiality and uphold Inspirit Senior Living's Mission, Vision, and Values.
- Perform additional duties as assigned.
QualificationsPreferred Education
- Bachelor's degree preferred or an equivalent combination of education and experience.
Experience
- Required: 3–5 years of successful sales, marketing, or business development experience within long-term care, assisted living, memory care, or skilled nursing.
- Previous experience as a Community Relations Director is strongly preferred.
- Knowledge of the West Virginia senior living and healthcare market is highly desirable.
Knowledge, Skills & Abilities
- Outstanding communication, presentation, and relationship-building skills.
- Proven ability to develop referral sources and grow occupancy.
- Strong organizational and time management skills.
- Experience using CRM systems and Microsoft Office.
- Ability to work independently while managing multiple priorities.
- Knowledge of state and federal regulations related to admissions is preferred.
- Must be able to read, write, and communicate effectively in English.
Why Join Inspirit Senior Living?
At Inspirit Senior Living, you'll have the opportunity to make a meaningful impact every day by helping seniors and their families find the right place to call home. If you're a motivated sales professional who thrives on building relationships, growing occupancy, and making a difference, we'd love to hear from you!
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- What have you done in the past to drive sales in a building?
- Can you share your accomplishments in a sales and marketing role, particularly in the context of long-term care?
Experience:
- Sales and marketing in a long term care: 2 years (Required)
Ability to Commute:
- Charleston, WV 25304 (Required)
Work Location: In person