What are the responsibilities and job description for the Content Marketing Lead (Remote - anywhere in US) position at Kami?
About Kami
Kami is a thriving organisation filled to the brim with talented, creative, and passionate people! It’s hard not to love what you do when our leading digital classroom platform offers meaningful solutions to over 50 million users worldwide, empowering students and supporting teachers!
You’ll be joining at a pretty magical time. Kami’s user base is growing by the day. With over 100 team members across the world, we couldn’t be prouder of the accomplishments and milestones we’ve achieved to date. Now, this is your chance to join our team and become an integral member of Kami’s growth, while shaping your own future (and having fun doing it)!
The Opportunity
As a Content Marketing Lead at Kami, you'll craft compelling narratives and content strategies that connect with educators worldwide. This role combines strategic thinking with hands-on content creation - you'll help shape how Kami communicates its value while working closely with our digital and creative teams to bring ideas to life. Your deep understanding of what great content looks and feels like will help shape our approach across all channels. This role offers the chance to drive Kami's next phase of growth. If you're a strategic thinker and skilled copywriter who loves turning complex ideas into engaging content, this is your opportunity to grow with Kami.
This opportunity is remote, but will work closely with teams based in the UK and New Zealand, so flexibility working with a global, distributed team is required.
What You’ll Do
- Own our editorial calendar. Plan and execute our ‘always on’ rhythm across owned, paid, and earned channels with high-quality, timely, dial-moving content. Ensure content thematics deliver to users' needs and business goals.
- Lead Kami’s thought leadership to establish us as the global go-to innovator in digital learning and a trusted advisor for users and their communities.
- Own our social profiles. Transform users into super fans by spotting moments, building community, collaborating with partners, and keeping Kami relevant in the education conversation.
- Build branded copy. Establish always-on message houses and branded toolkits that can be picked, mixed, and utilised across channels and for key on-site moments.
- Craft campaign magic, with compelling concepts, attention-grabbing hooks and clear CTAs that drive engagement and conversion across short-form content.
- Ensure your content meets best-in-class standards, works across new and emerging channels/ formats and (with the help of tooling) delivers with velocity.
- Collaborate across teams to deliver and amplify content, utilise data and AI tools to boost performance and streamline ideas.
What You'll Bring
- You bring a sharp eye for detail, a love for words, and a deep understanding of modern content storytelling, strategy, and execution. You write with both impact and empathy.
- 6 years in content marketing; SaaS, Tech, or EdTech experience preferred.
- Exceptional attention to detail—strong on grammar, accuracy, and brand consistency.
- Customer-obsessed with research, synthesis, and insight skills.
- Solid grasp of content strategy, execution, tone of voice, and scaling comms programs.
- Self-starter who collaborates well across teams, delivers with intensity and a commercial lens.
- Globally minded, with a passion for supporting diverse, passionate educators and colleagues.
Why Kami?
We’re building a high performance, best in class team to help capitalize on our exciting momentum, and continue scaling Kami's magic and making a difference to schools, students, and teachers. With Kami, you’ll have
- A people-first employer that is on an inspiring mission to build the future of education while changing the lives of millions
- High calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals
- Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more
- A strong mission; the satisfaction of knowing you’re not only helping modern-day superheroes, aka teachers but also helping them shape the minds of future generations all across the globe
- Happy customers: Helping thousands of schools worldwide through the digital transformation of education for the 21st century. Just read our reviews.
- Huge potential: Already used by 50M users in 175 countries. One of the most popular and fastest-growing EdTech platforms worldwide.