Demo

Associate Director, Product Marketing

Kaléo
Richmond, VA Full Time
POSTED ON 12/2/2025 CLOSED ON 1/1/2026

What are the responsibilities and job description for the Associate Director, Product Marketing position at Kaléo?

This is a remote opportunity with occasional travel, estimated at less than 25%.

Kaléo is a global leader in drug-delivery device technology and auto-injector innovation, providing millions of patients and emergency responders with security and peace of mind.

The Associate Director, Product Marketing will lead the development, implementation, and optimization of strategic marketing plans for our products withing the severe allergy and emergency medical countermeasure spaces. As a key member of the brand team, this role collaborates across departments to ensure alignment on strategic initiatives. Success in this role requires creativity, problem-solving, flexibility, and teamwork in a dynamic environment.

This position offers a unique opportunity to shape a pharmaceutical brand strategy, execute high-impact projects, and build relationships that drive success. The ideal candidate thrives in a fast-paced setting, balancing multiple workstreams while meeting deadlines and maintaining high-quality standards. Kaléo's "remote-first" hybrid culture will offer you the flexibility to choose your work location and schedule, placing an emphasis on self-management and adherence to deadlines. At Kaléo, you can feel confident that your work has a tangible impact.

As Associate Director, Product Marketing you will:

  • Execute the brand plans, track performance metrics for consumer, healthcare provider (HCP), and strategic audiences.
  • Develop and support members of the brand team.
  • Manage and collaborate with internal and external partners, including creative, PR, and media agencies, to implement marketing strategies.
  • Create and manage project timelines, budgets, and agency deliverables to ensure timely, high-quality execution.
  • Oversee quality checks on brand collateral (websites, emails, printed materials) to ensure alignment with brand guidelines and regulatory standards.
  • Represent the brand in regulatory, medical, and legal review processes.
  • Organize and maintain digital assets on SharePoint and other platforms.
  • Strategize relationship-building efforts with Key Opinion Leaders (KOLs), patients, institutional partners, and advocacy organizations.
  • Manage contracts in collaboration with the legal team.

A successful Associate Director, Product Marketing will have:

  • Strategic Thinking: Demonstrates the ability to align individual projects with broader brand goals, prioritize initiatives, and anticipate future needs in a dynamic environment.
  • Attention to Detail: Ensures the highest standards of accuracy and quality in all work, including brand collateral, project management, and reporting.
  • Analytical Skills: Strong ability to analyze data, interpret performance metrics, and provide actionable recommendations for optimization. Financial acumen, including budget planning and management, is essential.
  • Communication Skills: Exhibits excellent verbal and written communication skills, with the ability to present complex ideas clearly to internal and external stakeholders. Builds confidence and trust when representing the brand.
  • Collaboration: Works effectively in cross-functional teams, fostering an environment of mutual respect and shared accountability. Builds strong relationships with internal teams and external partners.
  • Problem-Solving: Creative and resourceful in overcoming challenges, with a proactive approach to identifying solutions that align with the brand strategy.
  • Time Management: Balances multiple projects simultaneously, meets tight deadlines, and maintains focus in a fast-paced environment.
  • Adaptability: Thrives in a dynamic and evolving setting, quickly adjusting to new priorities, tools, and challenges while maintaining a positive and productive mindset.
  • Leadership: Develops team members, takes ownership of projects and demonstrates initiative to drive success and deliver measurable results.
  • Inclusivity: A commitment to participating in an inclusive workplace culture.

To be considered for the position, you must have:

  • Bachelor's degree or equivalent experience.
  • 8 years in marketing, including experience with influencer programs, PR, and paid media.
  • Vendor management experience with accountability to KPIs.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Knowledge of the medical, legal, and regulatory landscape related to pharmaceutical marketing.

Application required for consideration. Please contact talentacquisition@kaleo.com with any additional questions.

Salary.com Estimation for Associate Director, Product Marketing in Richmond, VA
$152,185 to $189,972
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