Digital Media Specialist - Part Time

Company Description

At Kaizen CPAs Advisors & Your Payroll Department (YPD), we’re a people-first firm dedicated to helping businesses overcome financial challenges and achieve their goals. With decades of experience, we focus on practical, forward-thinking solutions that put people at the heart of everything we do.

Our work is guided by four core values:

• Own It: Take pride in solving problems and delivering results. 💪🌟
• Be an Ideal Team Player: Collaboration and support are key to our success. 🤝🙌
• Make a Positive Impact: We’re committed to making a difference for our clients, team, and community. 🌍💖
• Embrace a Growth Mindset: Constant learning and evolving helps us grow—together. 📚🚀

At Kaizen and YPD, we prioritize the growth and well-being of our people. You’ll join a supportive team where challenges are turned into opportunities, and where your work truly makes a difference for our clients, the team, and your career. Join us and experience a people-first culture that values your success and development!

Job Description

The Digital Media Specialist is responsible for strengthening Kaizen and YPD’s digital presence through effective social media management, podcast production, and online engagement strategies. This part-time role (20 hours/week) plays a key part in expanding brand visibility, engaging target audiences, and ensuring consistent growth in followers, reviews, and overall engagement across all platforms. 
 
A successful Digital Media Specialist is a creative and detail-oriented professional who can manage content across multiple channels, track performance, and recommend improvements that drive measurable growth. They ensure brand consistency, deliver polished multimedia content, and support Kaizen’s vision by aligning digital efforts with company initiatives and events. 

Responsibilities 

• Manage Kaizen & YPD social media platforms (LinkedIn, Facebook, Instagram, YouTube, and potentially TikTok). 
• Track and grow engagement, followers, and reach across all platforms using analytics and reporting tools. 
• Plan, create, edit, and schedule posts that align with company goals, campaigns, and seasonal themes. 
• Adapt blog content into engaging formats for social media distribution. 
• Edit, optimize, and publish podcast episodes: Money Shift Podcast (bi-weekly) & Blood Sweat & Business Podcast (monthly). 
• Manage Kaizen’s YouTube channel with SEO tagging, thumbnails, descriptions, and quality improvements. 
• Execute quarterly Google Review campaigns to strengthen online reputation. 
• Prepare and edit new hire photos for the website and social media 'Welcome' posts. 
• Maintain the Team Page with current staff information and images. 
• Manage event and holiday posts (pre-event, live, and post-event). 
• Support promotion of conferences, classes, and speaking engagements (before, during, after). 
• Personalize and distribute relevant posts to leadership’s personal accounts. 

Key Competencies and Skills 

• Strong proficiency in social media tools and scheduling platforms (HubSpot preferred). 
• Knowledge of social media analytics, engagement tracking, and growth strategies. 
• Video/audio editing skills (Adobe Premiere, Audacity, or equivalent). 
• SEO knowledge for YouTube and social media optimization. 
• Creative storytelling and copywriting skills. 
• Eye for branding consistency in images, graphics, and messaging. 
• Strong organizational skills to balance multiple platforms, deadlines, and projects. 
• Ability to collaborate across teams and take initiative on improvements. 

Qualifications

Experience and Qualifications 

• 2 years of experience managing business social media accounts. 
• Proven experience in video/audio editing and publishing. 
• Familiarity with YouTube SEO, social media analytics, and reporting. 
• Experience running online campaigns (reviews, promotions, engagement growth). 
• Strong communication skills and ability to represent brand voice. 
• Experience with HubSpot or similar scheduling platforms preferred. 

Beyond the Job Description 

• Maintain confidentiality, honesty, and ethical behavior in digital communications. 
• Be proactive in finding creative ways to improve content engagement. 
• Demonstrate initiative, curiosity, and a growth mindset. 
• Be reliable to your team and meet deadlines consistently. 
• Receive feedback with openness and use it to refine your work. 
• Represent Kaizen with professionalism and positivity in all online content. 
• Support Kaizen’s vision and values — Make a Positive Impact, Embrace a Growth Mindset, Own it, Be an Ideal Team Player. 

Additional Information

Here’s a peek at what’s ahead as we get to know each other:

✨ Please note: Progression through each step of the interview process is based on fit and qualifications and is not guaranteed for all applicants. We kindly ask that you do not contact us directly regarding your application, as doing so may result in disqualification.

📄 Apply: Submit your resume for review.

📞 Phone Screen: If we think there might be a great fit based on your resume, a brief call with HR will be scheduled to learn more about you and share details about the role.

🤝 First Panel Interview: Meet with the hiring team to discuss your experience, skills, and alignment with our core values.

📝 Assessments & References: Complete relevant assessments and provide professional references to help us get a full picture of your potential.

💬 Second Panel Interview: A deeper conversation with the team to explore fit, expectations, and next steps.

🎉 Offer: If it’s a match, we’ll extend an offer and begin onboarding!

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Perks of Being Part of Our Team ✨💼

Compensation: Starting at $19/hour, based on experience.

Benefits: We offer a competitive benefits package designed to support your health, well-being, and work-life balance. Benefits may include:

• Medical, Dental, and Vision Insurance
• Short-Term & Long-Term Disability and Life Insurance
• Cafeteria/Section 125 Plan
• Retirement/401(k): Employer match with 100% vesting on day one of eligibility
• Paid Vacation: Starting at 2 weeks, available for use from day one
• Paid Personal Time (PTO): 32 hours available to use from day one
• Paid Holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, the day after Thanksgiving, Christmas Eve (if it falls during the work week), and Christmas Day

Note: Benefits are subject to change or revocation at the sole discretion of the Firm.

Equal Opportunity Employer: Kaizen CPAs Advisors is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace, free from discrimination and harassment. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, termination, leave of absence, compensation, and training.