Marketing Consultant V, Acquisition and Retention Marketing

Job Summary :

In addition to the responsibilities listed below, this position will be responsible for leading campaigns focused on the Dual Eligible or DSNP population.  Previous experience working with this group and / or experience leading strategy and development of multicultural / multilingual direct response campaigns are major pluses but not required.  The campaigns this position owns go beyond core direct response marketing channels to engage with these communities, and the organizations within them, at the grassroot level, but also must be designed to scale.  Additional requirements include experience with marketing automation technology, developing GTM / creative / media mix strategy for multi-channel direct marketing campaigns, budget management, experience leading targeting and attribution modeling in partnership with Analytics, agency management, and proven excellence in creative development all within a fast paced, highly matrixed organization. This is an excellent opportunity to create campaigns that empower underserved communities.  Join us to lead transformative marketing initiatives that deliver results and foster inclusion.

Essential Responsibilities :

• Practices self-leadership and promotes learning in others by building relationships with cross-functional stakeholders; communicating information and providing advice to drive projects forward; influencing team members within assigned unit; listening and responding to, seeking, and addressing performance feedback; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership and mentoring junior team members; creating and executing plans to capitalize on strengths and develop weaknesses; and adapting to and learning from change, difficulties, and feedback.
• Conducts or oversees business-specific projects by applying deep expertise in subject area; promoting adherence to all procedures and policies; developing work plans to meet business priorities and deadlines; determining and carrying out processes and methodologies; coordinating and delegating resources to accomplish organizational goals; partnering internally and externally to make effective business decisions; solving complex problems; escalating issues or risks as appropriate; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and evaluating recommendations made by others.
• Leads the development and implementation of strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
• Leads the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product / service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and / or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
• Manages and drives complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; evaluating and selecting vendors; defining scope of vendor contracts; managing vendor relationships; and presenting project updates.
• Provides direction to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.
• Leads and drives the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
• Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.