Vice President of Lifestyles, Marketing & Communications

Job Title: Vice President of Lifestyles, Marketing & Communications

Reports To: President

Classification: Full-time, Salary, Exempt

Work Location: Onsite /In-office

Working Hours/Days: As required

The Vice President of Lifestyles, Marketing & Communications provides strategic leadership and oversight of Kai Connected’s lifestyle programming, marketing, and communications functions. This role ensures that all communities and the corporate brand consistently reflect Kai’s mission of delivering exceptional resident experiences, meaningful engagement, and a unified brand presence.

The VP is responsible for the vision, planning, development, and execution of lifestyle programs and marketing initiatives across all communities, ensuring alignment with operational goals and corporate standards. This position partners closely with community leadership, regional managers, and executive leadership to drive innovation, consistency, and excellence in community experiences and communications.

·       Provide direct supervision to corporate Marketing, Communications, and Lifestyle leadership team members.

·       Provide indirect oversight and mentorship to on-site Lifestyle Managers through Regional or Community Managers.

·       Conduct performance evaluations, set departmental goals, and guide professional development to promote a high-performance team culture.

·       Develop and implement the overall strategic direction for the Lifestyle, Marketing, and Communications departments to enhance Kai Connected’s brand identity and resident experience.

·       Partner with executive leadership to define short- and long-term goals that support the organization’s growth and service objectives.

·       Oversee brand management, public relations, and community engagement strategies across all Kai communities.

·       Lead internal and external communication initiatives that strengthen Kai Connected’s voice and reputation across platforms and audiences.

·       Manage department budgets, staffing plans, and vendor relationships to ensure operational efficiency and fiscal accountability.

·       Provide executive oversight to Regional and Community Lifestyle Managers to ensure consistent, high-quality resident experience across all communities.

·       Develop and evaluate lifestyle programming standards, event design, resident engagement strategies, and chartered club administration.

·       Establish guidelines for community-based wellness, cultural, educational, and social programs to reflect Kai Connected’s standards.

·       Assess program success using resident feedback, participation rates, and community satisfaction metrics.

·       Partner with Community Association Managers and regional leadership to ensure programming integrates seamlessly with operational goals and community culture.

·       Support the recruitment, training, and professional development of Lifestyle Managers and community-facing team members.

·       Direct and oversee corporate and community-level marketing campaigns, digital content, and visual communications.

·       Develop strategic marketing plans, including digital, social, print, and event-based media to promote Kai Connected and its managed communities.

·       Collaborate with developers, boards, and leadership teams to align marketing and communication materials with brand guidelines and community identity.

·       Ensure the consistent application of the Kai Connected brand across all internal and external communications, collateral, and events.

·       Approve and oversee all communication pieces including newsletters, press releases, community updates, and promotional campaigns.

·       Evaluate and report on the effectiveness of marketing initiatives using data-driven metrics to guide future strategy.

·       Serve as a key liaison between operations, marketing, and community management teams to ensure cohesive messaging and delivery.

·       Participate in executive leadership meetings, providing insight and recommendations related to lifestyle programming, communications, and branding initiatives.

·       Partner with Human Resources to establish training standards and leadership development for community and marketing teams.

·       Foster a culture of innovation, collaboration, and resident-centric service across all functional areas.

·       Perform other related duties as assigned.

·       Bachelor’s degree in Marketing, Communications, Hospitality, Business Administration, or related field required.

·       Minimum of 8–10 years of progressive leadership experience in marketing, communications, lifestyle programming, or community management (preferably within the HOA, hospitality, or real estate industries).

·       Proven experience developing and executing strategic marketing and communication plans at a corporate or multi-site level.

·       Demonstrated success leading teams, managing budgets, and driving engagement-focused programming.

·       Strong written, verbal, and presentation skills with the ability to effectively communicate across all levels of the organization.

·       Proficiency with Microsoft Office Suite and marketing tools such as social media management, design platforms, and CRM systems.

·       Ability to perform moderate physical work and occasionally lift up to 25 lbs.

·       Extended periods of sitting, standing, or walking during events or meetings.

·       Frequent use of computer and office technology.

Work is primarily performed in an office environment, with occasional travel to communities, events, and meetings as required. Must be able to work flexible hours, including evenings and weekends for special events or meetings as needed.