Vice President Marketing

About Kadence

Kadence is the AI powered workplace operations platform a unified solution that orchestrates people, space, and time so companies can reach new levels of performance. Trusted by 600 organizations across 40 countries, we blend space management, team orchestration, and deep workplace analytics in one seamless solution so every square foot and every employee can perform to their full potential. Backed by leading investors and triple digit growth, we’re scaling fast and we’re looking for a hands on, revenue driven VP Marketing to keep that flywheel spinning.

As VP Marketing, you own the end to end marketing function brand, category, demand, product marketing, lifecycle, field/partner, and marketing ops. You’ll set the strategy, build the team, and deliver a predictable pipeline engine tied directly to revenue and expansion. This is a builder operator role.

Reports to: VP Revenue (tight day to day partnership with CEO and Product leadership)

Location: Hybrid; Salt Lake City or San Francisco Bay Area

What You’ll Do

Strategy & Leadership:

Define the marketing vision and annual plan; translating company goals into clear programs and targets.

Own the marketing forecast and its contribution to pipeline/ARR with monthly reviews.

Hire, coach, and scale a high performing team across Performance/Growth, Content/Comms, Lifecycle and Events.

Category, Brand & Communication:

Sharpen Kadence’s category narrative and positioning across buyer personas (Workplace/Real Estate, IT, HR, Operations).

Own kadence.co (conversion, messaging, SEO, UX) and all brand storytelling.

Demand Generation & Growth:

Take our multi channel engine to the next level (paid, organic/SEO, outbound email campaigns, content, ABM, webinars, events, community) to create increasing amounts of qualified pipeline by segment and region. Scale account based programs for enterprise; partner with Sales on territory plans, events, and air cover to close.

Partner with Head of Growth on paid channels; expand what works and kill what doesn’t, fast.

Lifecycle, Expansion & Customer Marketing:

Run lifecycle and adoption programs that increase MFU (Monthly Flourishing Users), activation, expansion, and NDR.

Turn customers into advocates references, case studies, reviews, and community.

Marketing Operations & Analytics:

Own the data stack and dashboards (funnel, attribution, CAC/LTV, payback, ROI, velocity).

Work with Revops to identify trends that drive performance.

Maintain clean HubSpot alignment for airtight MQL→SQL→Opportunity handoffs.

Requirements:

6 years in B2B SaaS with ownership of brand demand

Demonstrated ability to tie marketing to revenue (forecasting, attribution, CAC/payback, pipeline coverage).

ABM and enterprise motion experience

Strong people leader and cross functional operator; crisp communicator.

Tools: HubSpot, GA4, LinkedIn/Google Ads, marketing automation & attribution platforms; comfortable building the stack that fits the stage.

Why Kadence

Direct ARR impact: Your playbook drives the land and expansion revenue that’s crucial to our next stage of growth.

Mission metrics: The way the world works has changed forever and Kadence is leading the charge. High ownership, high equity; Meaningful options tied to long term value creation.

Benefits

• Hybrid work
• Health, dental, vision, 401(k) with match.
• Generous vacation policy
• Must be authorized to work in the U.S.; relocation support available inside the US.

We authored the Hybrid Manifesto—check it out before applying.