What are the responsibilities and job description for the Healthcare Copywriter position at Kada Recruiting?
Great company that was voted one of the best places to work in 2020. They are a tight knit group that is growing quickly and is looking for more talented people to add to their impressive company. They consider themselves more than just one person, or a name on a building, or even just a place where people come to work. It is a place that fosters community, where diversity is celebrated", and out-of-the-box ideas are encouraged. On top of all of this, they offer excellent benefits with a great work life balance.
- You are confident, but humble and comfortable collaborating with other team members to develop compelling concepts and copy. You are always ready to rise to any challenging brief with a keen eye for detail and a drive to deliver razor-sharp copy that compels the reader to action.
- You have a way with words and a proven track record as a copywriter for healthcare brands, with a deep understanding of how copy helps clients tell their stories and achieves their business goals. This role is exclusively focused on healthcare clients, so a passion for healthcare work is a must.
- Have a deep understanding of the customer journey and the role content plays in helping motivate people from awareness to action – from concept to conversion.
- Fast-paced environment, requiring the ability to be nimble and quickly transition between clients. It’s vital you are insatiably curious by nature and are deeply self-motivated to gain knowledge about our clients’ businesses beyond the brief.
- Working closely with our creative, digital and account teams, you will be asked to contribute creative work that delivers the high level of quality that our agency is known for and our clients expect from both a creative and strategic perspective.
- We need a creative, team player that enjoys the challenge of problem-solving, strives to make things better and has fun doing it. You need to be driven and able to self-initiate projects and not afraid to dress up with us for Halloween.
Requirements
- 5-10 years of experience as a copywriter at an agency with responsibility for healthcare accounts
- Experience with conversion and engagement marketing is essential
- Diverse portfolio
- Healthcare brand experience - specifically pharmaceutical and medical device brands
- Proven track record at writing compelling copy that drives engagement
- Ability to collaborate closely and productively with team members across the agency, specifically, the ability to partner with art directors to develop concepts
- The ability to communicate ideas at a conceptual level
- An appreciation of and experience in writing for digital media (SEO; delivering a story effectively through digital media, etc.)
- Strong copywriting experience gained from healthcare clients
- Persuasive and confident approach to creativity
- High attention to detail/organization
RESPONSIBILITIES:
- Use your research, knowledge and insight to craft ideas that engage the audiences for which the communication is targeted
- Manage multiple projects, with the ability to switch from one to the other seamlessly
- Develop concepts to meet the goals of the client and present these both internally and externally until a preferred route is selected.
- Prepare copy platforms, drafting outlines, and final copy for off and online content, accompanied by mandated supporting material or documentation i.e. marked-up references
- Work with designers, art directors, digital strategists and account service to create innovative ideas that answer the client's brief
- Direct the execution of the creative work, supervising the work of creative partners such as voiceover artists and filmmakers to realize the creative vision for the project
- Sign off on work at all stages of development, taking responsibility for accuracy, consistency, spelling, grammar, references and compliance with corporate guidelines and legal codes
- In client meetings, take ownership of all written elements, confidently participate in discussions relating to creative work, in particular when talking about the creative idea and the copy
- Work with cross-functional agency teams to ensure that work is produced on time and that all delivery deadlines are met
- Seek to identify and advance creative opportunities to grow client and agency business
Benefits
- 401k with 3% Employer Contribution
- Profit Sharing
- Health, Dental, and Life Insurance
- Voluntary Vision Insurance
- Paid Vacation
- Personal Days, Generous Holiday Schedule
- Dog Fridays
- Annual company trip