What are the responsibilities and job description for the Aftermarket Product Manager position at Kärcher?
This Is How You WOW
We are an Equal Opportunity / Affirmative Action employer – M/F/Disabled/Veteran
- Defines product strategy and roadmaps. Recommends new products and existing product enhancements and priorities based on market research, industry-specific requirements and new trends.
- Identifies areas for growth and creates strategic product line roadmaps to help drive adoption of the new products that meet customer needs.
- Plans and manages product launches including creation and/or contribution to launch content.
- Analyze competition and recommend product(s) to fill gaps in current product offering and improve our competitive position.
- Manage all phases of assigned projects, from kick-off to implementation.
- Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
- Coordinates and develops marketing, sales, and financial plans for the product line.
- Provides financial and technical justification for product selection and definition.
- Reviews progress continually through product life cycle to ensure attainment of objectives.
- Serve as the primary product contact for distributor technical and commercial inquiries, synthesizing this feedback into actionable product improvements and future accessory development.
- Actively pursue marketing / product intelligence through continuous dealer, sales and customer contact.
- Conduct deep dives into pressure washer technology trends, competitive accessory offerings, and common product needs to maintain a robust and competitive product line.
- Design and execute targeted distributor sales programs (e.g., seasonal specials, volume discounts, introductory bundles for new accessories) to drive sell-through and increase market share.
- Bachelor's degree is required (MBA preferred)
- 5 years of progressive experience in Product Management, Parts Management, or Sales/Marketing within an industrial or technical B2B environment.
- Industry Knowledge: Strong foundational technical knowledge of pressure washer systems and their core components is a significant advantage.
- Have a broad knowledge of business to understand KNA’s business objectives, marketing strategy, brand strategy, and distribution channels.
- Possess a strong working knowledge of marketing, cost accounting, finance, supply chain management, and vendor relation management.
- Develop a clear understanding of KNA's vision and the role various brands play within its structure.
- Ecommerce Distribution background preferred
- Possess the ability to create brand vision, mission, objectives, strategies, and tactics to develop effective product plans to support KNA’s Business Plan.
- Must have the ability to work with cross-functional teams as a facilitator. Set high standards and expectations and lead by example.
- Meet or exceed agreed-upon objectives and goals.
- Must have working knowledge of Google Docs. SAP experience is a significant advantage.
- Must have strong presentation skills.
- Medical, Dental, and Vision plan
- Paid Holidays (11 per year)
- Flexible PTO for exempt employees; generous PTO for non-exempt employees
- HSA, FSA and 401K matching plans
- Paid sick time, as well as short and long term disability insurance
- While performing the duties of this job, the employee is regularly required to stand and reach with arms and hands.
- Standing for 8 hours and frequent walking required.
- The employee must regularly lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception and the ability to adjust focus.
- While performing the duties of this job, the employee frequently works near moving mechanical parts and is frequently exposed to airborne particles.
- The noise level in the work environment is usually high, proper protective equipment is required.
We are an Equal Opportunity / Affirmative Action employer – M/F/Disabled/Veteran
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