What are the responsibilities and job description for the Marketing Coordinator position at JWF Industries?
We're hiring a Marketing Coordinator to work directly with our Marketing Manager as we scale our marketing function. This isn't a "maintain the status quo" role—this is about launching new initiatives, exploring emerging markets, and shaping how JWF is positioned for growth.
What makes this role exciting:
- High impact: Your work will directly influence our ability to win high-value contracts and attract top manufacturing talent
- Variety: You'll work across 3 sister companies serving defense, energy, and commercial sectors—no two weeks are the same
- Growth trajectory: We're expanding, and so can your professional skills. As marketing expands, so do your opportunities
- Visibility: Your contributions are seen and valued by top executives
What You'll Own
Digital Marketing & Social Media
- Manage and grow our LinkedIn presence (organic content paid campaigns)
- Execute email marketing campaigns to customers, suppliers, and prospects
- Drive SEO and AIO (AI Optimization) strategy to improve discoverability
Content & Communications
- Maintain marketing materials library (sales sheets, presentations, case studies)
- Draft press releases, presentations, and internal/external communications
- Coordinate photography, videography, and design projects (working with vendors or creating in-house)
- Update and maintain jwfi.com website content (working with the development team)
Events & Trade Shows
- Coordinate logistics for conferences and trade shows (booth setup, materials, travel, vendor coordination)
- Support business development efforts at conventions, expos, trade shows, etc.
- Assist in communicating and executing internal employee events (safety celebrations, quarterly huddles, lunch and learns, etc.)
Brand & Creative Coordination
- Ensure brand consistency across all channels and materials
- Coordinate design projects on your own and work with external designers when needed
What We're Looking For
Must-Haves:
- Bachelor's degree in Marketing, Communications, Business, or related field
- Technical proficiency: Canva and/or Adobe Suite, MS Office suite (Word, Excel, PowerPoint), comfortable learning new platforms quickly.
- Digital marketing experience: LinkedIn (organic paid), email marketing platforms (Mailchimp, Constant Contact, or similar), basic SEO principles.
- Strong familiarity with AI: Comfortable using AI for research and productivity (ChatGPT, Claude, or similar). Experience using AI for drafting copy, generating ideas, analyzing data, or automating tasks is a plus.
- Project coordination: Proven ability to juggle multiple priorities, meet deadlines, and keep things organized.
- Adaptability: Comfortable with changing priorities, evolving strategies, and ambiguity.
Nice-to-Haves:
- Experience with WordPress or website content management
- Photography/videography skills or willingness to learn
- B2B marketing or manufacturing industry familiarity
- Analytics tools (Google Analytics, LinkedIn Insights, etc.)
- Graphic design beyond Canva (Adobe Creative Suite a plus)
Personality Fit:
- Collaborative: You'll work closely with our Marketing Manager and various internal and external teams
- Self-starting (with guardrails): You take initiative and run with projects, but you're not afraid to ask questions or seek input
- Flexible: Priorities shift as business needs evolve. You thrive in dynamic environments
- Detail-oriented: Marketing materials represent our brand to customers—quality and accuracy matter
- Curious: You want to learn, grow, and take on more responsibility over time
Dealbreakers:
- Need constant hand-holding or highly structured environments
- Uncomfortable with small team dynamics
- Resistant to feedback or change
Visit to apply - https://www.jwfi.com/careers/