Director of Social Media & Content

As Director of Social Media & Content, you will lead the strategic vision and execution across all brands within the Justin Alexander portfolio. This role blends high-level strategy with on-the-ground leadership, shaping brand identity while guiding content creation and always-on storytelling cross-platform.

You will own the full social ecosystem, from strategy and content execution to performance analytics and community engagement, ensuring a culturally relevant presence aligned with both B2B and B2C objectives.

Reporting to the Director of Marketing, you will partner closely with Brand Marketing, Digital Marketing/Paid Advertising, Events, PR, Sales, Digital Product and Engineering, and Creative teams to drive brand awareness, engagement, and conversion, delivering measurable business impact. This role oversees a Social Media team of four and is hybrid schedule of 4-days in office & 1-day WFH in Springfield, NJ.

Responsible For:

Global Social Strategy & Execution

• Develop a cohesive, multi-brand social strategy across Instagram, TikTok, Pinterest, Facebook, YouTube and emerging platforms that drives engagement and growth while aligning with social trends, cultural moments, and business objectives
• Lead and continue to shape social identities across a portfolio of brands, ensuring each brand has a distinct, platform-native voice and presence
• Define platform-specific strategies that balance brand storytelling and performance
• Develop social-first campaigns, supporting key brand activations and seasonal launches, leveraging influencers/creators to amplify reach and encourage social buzz
• Design and operationalize an always-on social content approach across showroom fittings, appointments, designer interviews, influencer collaborations, and real-time capture opportunities
• Oversee social content calendar & cohesion in storytelling, ensuring timely and well-coordinated launches and posts
• Identify cultural trends and social behaviors to spark conversation and drive digital engagement and meaningful impact

Content Creation & Brand Storytelling

• Oversee the development, production and execution of compelling, social content, balancing proactive brand storytelling and reactive social trends
• Lead and support on-the-ground content capture as needed to create timely, high-quality social-first assets
• Strategically leverage AI to improve efficiency and output while maintaining creative control
• Partner on influencer/creator strategy, supporting relationship management, content collaboration, and performance tracking to ensure alignment with broader social objectives
• Oversee digital asset management and organization of all social and creator assets

Community Engagement & Brand Presence

• Oversee community management, ensuring timely, thoughtful, and brand-aligned interactions
• Deepen engagement with brides, retailers, and brand advocates
• Monitor trends, conversations, and cultural moments to keep the brand relevant and innovative

Performance Marketing & Analytics

• Own social performance metrics, establishing KPIs for engagement growth and impact
• Synthesize performance data and community insights into strategic recommendations for content, creative, and channel optimization
• Partner with Digital Marketing to align social storytelling to maximize reach, efficiency and ROI
• Translate various data sets/insights into actionable optimizations to improve performance and inform future strategy 

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and develop the social media team while establishing a high bar for both creative excellence and strategic execution through hands-on leadership and guidance
• Collaborate cross-functionally to ensure alignment and maximize impact
• Serve as the social media subject matter expert across the organization 

Qualifications

• 8 years of experience in social media, preferably within fashion, beauty, luxury, or lifestyle brands
• 3–5 years’ experience in managing and developing high-performing teams, including setting clear goals, providing feedback, and fostering a culture of creativity, accountability, and continuous improvement
• Proven track record of building, scaling, and evolving social media ecosystems that drive measurable impact across brand awareness, engagement, and conversion
• Deep expertise across core social platforms (Instagram, TikTok, Pinterest, Facebook), including a strong understanding of content creation/formats, platform algorithms, and emerging trends
• Proficiency in tools such as Brandwatch, Meta Business Suite, TikTok Analytics, and GA4, with a strong ability to analyze data, derive insights, and inform strategy
• Expertise in social and creative production tools, including content scheduling platforms and industry-standard design and video editing software (e.g., Adobe Creative Suite, CapCut, Canva)
• Experience developing and leading influencer programs, leveraging creator partnerships to extend brand storytelling
• Demonstrated ability to translate brand vision into social strategies and tactics that balance storytelling with performance
• Strong creative direction skills, with experience leading content ideation, shoot planning, and real-time content capture in partnership with creative teams
• Strong business acumen with the ability to align social media initiatives to broader company goals, including revenue growth, customer acquisition, and brand positioning
• Exceptional communication and presentation skills, with experience influencing senior leadership and presenting strategies, results, and recommendations
• Effectively collaborate with diverse cross functional partners across levels and areas of expertise
• Passion for fashion, storytelling, and the bridal industry, with a strong understanding of the customer journey from inspiration to purchase
• Experience with B2B or wholesale social strategy is a plus!

Travel Requirements

As Director of Social Media & Content, you will be expected to travel to key events, photoshoots, and strategic meetings, dedicating a minimum of 28 travel days per season. Additional travel for retailer visits and leadership events may be required.

Compensation & Benefits

This role has an anticipated base salary range of $110,000 to $145,000 annually. The final offer will be determined based on experience, skills, and internal equity.

Justin Alexander offers a comprehensive benefits package that includes:

• Health, dental, and vision insurance with ancillary options
• 401(k) with company match
• Paid time off (vacation, sick days, holidays)
• Family Building Benefits
• Tuition Reimbursement
• Employee discounts and more