What are the responsibilities and job description for the Field Marketing Specialist position at Just Salad?
At Just Salad, we’re on a mission to make everyday health and sustainability possible. As we expand into new neighborhoods and strengthen our presence in key markets, we need a driven, resourceful, and highly proactive Field Marketing Specialist to take our local marketing efforts to the next level.
About the Role
This is not a desk job. As a Field Marketing Specialist, you’ll be on the ground, making things happen—building brand awareness, securing partnerships, and driving customer engagement. You’ll seek out and execute high-impact marketing opportunities, working closely with store teams, community partners, and event organizers to grow the Just Salad brand.
We’re looking for someone who is a natural connector, thrives on getting things done, and isn’t afraid to strike up a conversation—whether it’s with a local business owner, a corporate partner, or a customer. You need to be a self-starter who takes ownership, finds opportunities before they arise, and turns strategy into action.
Location: Greater New York Area
Reports to: Director of Field Marketing
What You’ll Do
- Be the Face of Just Salad: You’ll be out in the field, talking to people, building relationships, and making sure Just Salad is top of mind in every community we enter.
- Find & Secure Local Marketing Opportunities: You won’t wait for opportunities to come to you—you’ll go out and find them. That means local events, partnerships, and activations.
- Measure Impact & Optimize Efforts: Track key metrics for local activations, partnerships, and store-level marketing efforts, using insights to refine future strategies.
- Execute with Precision: From planning to execution, you’ll ensure every activation, store promotion, and event is seamless.
- Collaborate with Store Teams: Work closely with District Managers and Store Managers to ensure local marketing efforts translate into real results.
- Track Market Insights & Competitor Trends: Stay ahead of market shifts, customer behaviors, and competitive activity—and adjust strategies accordingly.
- Travel to Key Markets: Be where the action is. You’ll be on the road, making sure Just Salad shows up strong in every market.
Who You Are
- A go-getter. You don’t wait for direction—you take action.
- A connector. You may not be the loudest person in the room, but you know how to build meaningful relationships.
- A problem solver. If something doesn’t go as planned, you figure it out and keep moving.
- Execution-focused. Ideas are great, but you know real impact comes from getting things done.
- Organized & detail-oriented. You juggle multiple projects without dropping the ball.
- Resilient. Fast-paced, ever-changing environments don’t stress you out—they motivate you.
- Willing to travel. You’ll be visiting different Just Salad markets to build brand presence.
What You Need
- Bachelor’s degree preferred; equivalent experience considered.
- 1-3 years of field marketing or event experience (hospitality or retail preferred).
- Proven track record of securing local event partnerships and executing activations.
- Experience tracking and analyzing marketing activations, using data to optimize future efforts.
- Familiarity with event planning logistics, including vendor coordination and on-site execution.
- Ability to capture high-quality on-the-ground content (photos/videos) for marketing use.
- Bilingual (Spanish & English) preferred.
- Flexible schedule, including nights and weekends, to support events, activations, and store promotions.
- Proficiency in Google Suite & project management tools.
Travel Requirements
- Willingness to travel approximately 60% of the time, depending on business needs.
- Valid driver’s license and access to a reliable personal vehicle required.
- Must be comfortable traveling to multiple Just Salad markets as needed.
Why This Role?
- Drive real impact. You’ll have the independence to create, implement, and refine marketing strategies that make a tangible difference.
- You’ll meet people and build a network. You’ll be in front of local leaders, businesses, and influencers daily.
- You’ll travel. Explore new markets, expand Just Salad’s reach, and put your stamp on the brand.
- Your growth starts here. Take ownership, drive results, and set yourself up for the next big step.
Benefits:
- Annual Salary $64,500-$70,000. Salary dependent on experience. Eligible for up to 15% bonus.
- Medical, Dental, and Vision Insurance
- Voluntary Long-Term Disability, Hospital Insurance, Accidental Insurance, Life Insurance AD & D
- Eligibility to participate in 401K
- Paid Vacation and Holidays
- Pre-Tax Benefits (FSA, HSA, and Commuter Benefits)
- Fitness Discounts
- Summer Fridays
- Employee Assistance Program
- Free Just Salad while working
About Us:
Just Salad is a fast-casual restaurant chain with a mission to make everyday health and sustainability possible. The brand serves craveable, accessible, plant-centric meals made with homemade dressings, prepped-daily produce, from-scratch recipes and fresh, flavorful ingredients. Guests can choose from over 15 chef-designed salads, wraps, warm bowls, soups and smoothies. Empowering customers to “Eat with Purpose,” Just Salad is a Certified B Corporation™ and home to the world’s largest restaurant reusable program, as well as the first U.S. restaurant chain to carbon label its menu and offer a Climatarian menu category. The company was founded in 2006 and has over 90 locations across New York, New Jersey, Connecticut, Florida, Illinois, Pennsylvania and Massachusetts.
Salary : $64,500 - $70,000
