What are the responsibilities and job description for the Marketing Director, Learning Experiences position at Junior Achievement USA?
About Junior Achievement USA®
Junior Achievement is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA learning experiences are delivered by corporate and community volunteers and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness, and entrepreneurship. Additionally, Junior Achievement reaches students from pre-K through High School and beyond to ensure they get a solid head start. Today, JA reaches more than 4.6 million students per year in nearly 100 markets across the United States as part of 19.9 million students served by operations in more than 100 other countries worldwide. Junior Achievement USA is a member of JA Worldwide.
Marketing Department | Remote within U.S.
Position Summary
Junior Achievement USA (JA USA) is seeking a strategic Marketing Director to lead marketing efforts for its Learning Experience product lines. The Marketing Director will drive awareness, engagement, and adoption of JA’s educational programs among educators, students, donors, and partners. This position operates with independence, shaping product line strategy and contributing to organizational goals through the development and execution of integrated marketing initiatives.
Essential Functions
The salary range for this position is $74,000 to $97,000 annually, with the exact salary depending on prior work experience and the assessment of one’s fit for the role.
US - Remote Pay Range
$74,000 - $97,000 USD
Benefits
JA USA’s health care benefits provide coverage when needed—focusing on programs that support and encourage healthy living and your overall well-being. We offer medical, dental, vision, life insurance, long-term disability, holidays, paid time off, and 401(k).
Our Commitment
At JA USA, we believe that our success is directly tied to our ability to foster an environment where all individuals have access to opportunities and can thrive. We are deeply committed to creating a workplace where inclusion and belonging are not just principles but lived experiences. This commitment drives us to attract, develop, retain, and promote a workforce that mirrors the communities we serve, bringing together a wide range of perspectives, experiences, and talents.
We embrace the unique contributions that every JA USA employee brings to our mission and encourage individuals from all backgrounds to join our team. By welcoming various voices, we continue to expand our understanding of the world, and we actively seek to elevate representation of different individual experiences and the perspectives they shape.
We are dedicated to fostering an environment where everyone feels respected, valued, and heard—where people can be their authentic selves and know that they belong. This is how we build a workplace where every individual can succeed, and where we work together to create lasting impact for the young people and communities we serve.
Additional Information
JA USA does not provide sponsorship for employment visas for this position. All candidates must be legally authorized to work in the United States without the need for sponsorship, now or in the future.
Junior Achievement is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA learning experiences are delivered by corporate and community volunteers and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness, and entrepreneurship. Additionally, Junior Achievement reaches students from pre-K through High School and beyond to ensure they get a solid head start. Today, JA reaches more than 4.6 million students per year in nearly 100 markets across the United States as part of 19.9 million students served by operations in more than 100 other countries worldwide. Junior Achievement USA is a member of JA Worldwide.
Marketing Department | Remote within U.S.
Position Summary
Junior Achievement USA (JA USA) is seeking a strategic Marketing Director to lead marketing efforts for its Learning Experience product lines. The Marketing Director will drive awareness, engagement, and adoption of JA’s educational programs among educators, students, donors, and partners. This position operates with independence, shaping product line strategy and contributing to organizational goals through the development and execution of integrated marketing initiatives.
Essential Functions
- Strategy & Planning: Develop and implement marketing plans that align with product, departmental, and organizational priorities.
- Campaign Leadership: Lead integrated campaigns across digital, social, email, print, and events to support product launches and ongoing adoption.
- Area & Partner Support: Provide strategic guidance and resources to JA Area offices and regional teams to ensure consistent promotion of JA’s learning experiences.
- Brand Management: Maintain brand integrity across all initiatives; oversee content creation for multiple audiences and channels.
- Data-Driven Decision-Making: Monitor marketing performance, analyze data, and optimize strategies to improve outcomes.
- Collaboration: Work cross-functionally with product, fundraising, and program teams to align marketing activities with organizational objectives.
- Leadership & Budget Management: Manage a small team of staff or contractors, oversee the marketing budget, and mentor team members.
- 4 years of progressive experience in marketing, preferably in education, nonprofit, or product-driven environments.
- Demonstrated success developing and executing long-term marketing strategies that achieve measurable results.
- Proficiency in digital marketing, including SEO, SEM, social media, email, and analytics tools (e.g., Google Analytics, HubSpot).
- Strong writing and editing skills for diverse formats (web, email, video, print).
- Proven ability to manage multiple complex projects, budgets, and timelines.
- Experience mentoring and leading marketing staff or contractors.
- Excellent communication and collaboration skills, with the ability to build relationships across diverse stakeholders.
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent combination of education and experience).
- Familiarity with CRM and marketing automation platforms such as D365, HubSpot, or similar.
- Experience stewarding brand identity across marketing initiatives.
- Knowledge of K–12 education systems, curriculum development, or nonprofit program delivery.
- Familiarity with Junior Achievement’s mission and educational offerings.
- Passion for youth education, workforce readiness, and social impact.
The salary range for this position is $74,000 to $97,000 annually, with the exact salary depending on prior work experience and the assessment of one’s fit for the role.
US - Remote Pay Range
$74,000 - $97,000 USD
Benefits
JA USA’s health care benefits provide coverage when needed—focusing on programs that support and encourage healthy living and your overall well-being. We offer medical, dental, vision, life insurance, long-term disability, holidays, paid time off, and 401(k).
Our Commitment
At JA USA, we believe that our success is directly tied to our ability to foster an environment where all individuals have access to opportunities and can thrive. We are deeply committed to creating a workplace where inclusion and belonging are not just principles but lived experiences. This commitment drives us to attract, develop, retain, and promote a workforce that mirrors the communities we serve, bringing together a wide range of perspectives, experiences, and talents.
We embrace the unique contributions that every JA USA employee brings to our mission and encourage individuals from all backgrounds to join our team. By welcoming various voices, we continue to expand our understanding of the world, and we actively seek to elevate representation of different individual experiences and the perspectives they shape.
We are dedicated to fostering an environment where everyone feels respected, valued, and heard—where people can be their authentic selves and know that they belong. This is how we build a workplace where every individual can succeed, and where we work together to create lasting impact for the young people and communities we serve.
Additional Information
JA USA does not provide sponsorship for employment visas for this position. All candidates must be legally authorized to work in the United States without the need for sponsorship, now or in the future.
Salary : $74,000 - $97,000
