Digital Advertising Manager

Job Summary
We are seeking a dynamic and results-driven Digital Advertising Manager to lead our online marketing efforts and elevate our brand presence across digital platforms. In this role, you will develop, execute, and optimize comprehensive digital advertising strategies that drive traffic, increase conversions, and maximize return on investment. Your expertise in performance marketing, media buying, and analytics will be essential to crafting impactful campaigns that resonate with target audiences and achieve business goals. Join us to harness the power of innovative digital channels and propel our brand forward in a competitive landscape.

Duties

• Design and implement integrated digital advertising campaigns across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and other PPC channels to reach targeted audiences effectively.
• Conduct thorough keyword research using SEO tools and SEM techniques to identify high-performing keywords that enhance campaign visibility and relevance.
• Manage media planning and buying processes, including budget allocation, bid management, and performance tracking to ensure optimal campaign efficiency.
• Utilize web analytics tools like Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and identify opportunities for conversion optimization.
• Develop strategies for affiliate marketing partnerships to expand reach and generate additional revenue streams through performance-based collaborations.
• Oversee social media management efforts by creating engaging content calendars, managing ad placements, and analyzing engagement metrics to refine messaging strategies.
• Continuously optimize campaigns through A/B testing, audience segmentation, and adjustment of ad creatives to improve click-through rates (CTR), conversion rates, and overall ROI.

Experience

• Proven experience in performance marketing with a strong track record of managing successful PPC campaigns across Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and similar platforms.
• Deep understanding of SEM strategies including keyword research, bidding strategies, ad copywriting, and landing page optimization.
• Proficiency with SEO tools such as SEMrush or Moz for keyword analysis and competitive research.
• Hands-on experience with web analytics tools like Google Analytics and Google Tag Manager for data analysis and reporting.
• Strong background in media buying, media planning, budgeting, and campaign performance optimization within digital marketing environments.
• Familiarity with affiliate marketing networks and strategies for scaling digital outreach efforts.
• Knowledge of e-commerce platforms and how digital advertising impacts online sales funnels.
• Excellent analytical skills with the ability to interpret data insights into actionable marketing tactics while maintaining a focus on ROI-driven results. Join us as a Digital Advertising Manager to lead innovative campaigns that captivate audiences worldwide! Your expertise will help shape our digital future while offering exciting opportunities for professional growth in the fast-paced world of digital marketing.

Pay: $57,488.47 - $64,416.23 per year

Work Location: In person

Salary : $57,488 - $64,416