Associate Brand Manager

About Juanita’s Foods

Juanita’s Foods has been delivering authentic Mexican food to families across the country for over 78 years. Based in Wilmington, CA, we are a trusted manufacturer of shelf-stable sauces, beans, canned foods, and ready-to-eat products rooted in heritage, quality, and flavor. As we grow, we remain committed to the food safety excellence, operational discipline, and product innovation that have defined our brand for generations.

Position Summary

The Associate Brand Manager is a hands-on, execution-focused marketer who supports the development and day-to-day execution of brand plans across the Juanita’s Foods portfolio of authentic Mexican canned foods. Reporting to the Director of Marketing and working closely with the Brand Manager, this individual owns project execution, analysis, and coordination that keep brand initiatives moving — from packaging and promotions to content and shopper programs. This is a growth role on a lean, middle-market team, ideal for an early-career marketer who wants to build broad brand-management skills by doing. Bilingual English/Spanish ability and authentic cultural fluency with Hispanic and Latino consumers are central to the role.

Key Responsibilities

Brand Support & Execution

• Support the development and execution of brand plans, campaigns, and promotions for assigned products.
• Own project timelines, briefs, and coordination across internal teams and external partners.
• Manage day-to-day execution of packaging updates, promotions, and marketing materials.

Analysis & Reporting

• Track and report brand, category, and campaign performance.
• Analyze sales, syndicated, and consumer data to surface insights and recommendations.
• Maintain budgets, invoices, and project trackers.

Consumer & Cultural Marketing

• Help create culturally relevant, bilingual English/Spanish content and messaging rooted in Mexican cuisine and Hispanic/Latino culture.

Cross-Functional Coordination

• Coordinate with sales, operations, the digital/content team, agencies, and vendors to execute initiatives.
• Support new product launches from concept through commercialization.

Qualifications & Experience

Required

• 2 years of marketing, brand, or related experience; food or CPG preferred.
• Strong project management, organization, and attention to detail.
• Comfort working with data and turning it into clear, actionable takeaways.
• Familiarity with leading AI tools to support execution — data analysis and reporting, content drafting, and project productivity.
• Bilingual in English and Spanish, written and verbal; Spanish fluency is a business necessity for marketing to the brand’s core consumer base.
• Cultural fluency with Hispanic and Latino consumers and authentic knowledge of Mexican cuisine and food traditions.
• Currently residing in Texas — Dallas, Houston, or San Antonio preferred — and able to work on a hybrid schedule based out of Dallas, TX.
• Must be legally authorized to work in the United States for any employer. This position is not eligible for employment visa sponsorship, including, but not limited to, H-1B, or employment-based permanent residence, green card, sponsorship now or in the future.
• Willingness and ability to travel up to 20%, including Texas markets and national industry/customer events.

Preferred

• Bachelor’s degree in marketing, business, communications, or a related field.
• Internship or early experience in food/CPG or with Hispanic/multicultural brands.
• Familiarity with syndicated data, Nielsen/IRI/Circana, and strong Excel/PowerPoint skills.
• Interest in growing into a Brand Manager role.

Reporting Structure

This position reports directly to the Director of Marketing and works closely with, and takes day-to-day direction from, the Brand Manager. The Associate Brand Manager may coordinate external agencies, freelancers, or vendors on a project basis.

Work Environment

• Hybrid schedule based out of the Dallas, TX metro area; remote flexibility paired with in-office and in-market collaboration days.
• Travel up to 20% required, including Texas markets and national customer/industry events, based on business demands and seasonal programming.
• Fast-paced, hands-on, middle-market environment requiring strong ownership, organization, and the ability to manage multiple priorities simultaneously.
• Collaborative culture that values authentic storytelling, cultural relevance, and results.