Lead Pricing Strategy Manager (Raleigh, NC)

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Please apply until 11th February

Lead Pricing Strategy Manager

Purpose of the role

The Pricing Strategy Lead Manager will be responsible for defining pricing investment strategies and leading Revenue Growth Management (RGM) initiatives for JTI USA. This role ensures optimal pricing architecture, investment allocation, and trade strategies to maximize profitability and market share. The position will manage three direct reports and report directly to the Portfolio & Pricing Director.

Key Responsibilities

• Define pricing investment strategies at national and state levels, aligned with corporate objectives and competitive dynamics;
• Lead RGM Strategy Develop and implement a comprehensive RGM framework, including pricing architecture, pack-price strategy, and promotional investment optimization;
• Conduct elasticity analysis, price-gap modeling, and scenario planning to inform strategic decisions;
• Prepare and present pricing investment recommendations including buydown proposals to senior management, ensuring ROI-driven allocation;
• Monitor and evaluate pricing performance, adjusting strategies based on market trends and financial outcomes;
• Collaborate with Sales, Finance, and Marketing teams to integrate RGM principles into portfolio and trade strategies;
• Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent;
  
  

Qualifications

• Bachelor’s degree in Marketing, Finance, Economics, or related field;
• 6–8 years of experience in pricing, RGM, or trade marketing within FMCG;
• Revenue Growth Management (RGM) experience;
• Fluent English
  
  

What We Offer

At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities.

Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.

We ask for accountability, ownership, results, and collaboration.

And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & family members
• Life Insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program (counseling services for employees & family member
  
  

Thank you very much for your interest in the role. We welcome you to apply.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.