What are the responsibilities and job description for the Product Management Director - Head of Growth & Onboarding - Youth, Family & Starter Segments position at JPMorganChase?
Job Description
We are looking for a Product Executive to lead Customer Growth & Onboarding for Youth & Starter Banking, driving acquisition strategy, field go-to-market execution, and seamless onboarding experiences that deepen customer relationships and accelerate household growth across the Consumer Banker.
As a Product Management Director in the Youth & Family Growth Segment, you will define and execute the strategy for customer growth across Youth & Starter Banking products, with a focus on acquisition, onboarding, and household penetration. You will lead cross-functional efforts across field, marketing, analytics, and go-to-market teams to endure families discover, choose, and successfully adopt our offerings. If you are a strategic operator who can balance product vision, branch execution, and customer behavior insights to deliver measurable business growth – this role is for you!
Job Responsibilities
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About The Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.
We are looking for a Product Executive to lead Customer Growth & Onboarding for Youth & Starter Banking, driving acquisition strategy, field go-to-market execution, and seamless onboarding experiences that deepen customer relationships and accelerate household growth across the Consumer Banker.
As a Product Management Director in the Youth & Family Growth Segment, you will define and execute the strategy for customer growth across Youth & Starter Banking products, with a focus on acquisition, onboarding, and household penetration. You will lead cross-functional efforts across field, marketing, analytics, and go-to-market teams to endure families discover, choose, and successfully adopt our offerings. If you are a strategic operator who can balance product vision, branch execution, and customer behavior insights to deliver measurable business growth – this role is for you!
Job Responsibilities
- Define and drive the end-to-end customer growth strategy across Youth & Starter Banking products, focused on acquisition, onboarding, and customer adoption
- Develop and optimize go-to-market strategies that increase awareness, consideration, and conversion through family and starter-specific marketing channels and campaigns
- Lead field growth initiatives by maximizing parent penetration in family-dense branches and improving branch-level execution across key moments such as Back-to-School and graduation campaigns
- Promote mobile app adoption as the primary product experience, ensuring onboarding journeys drive long-term engagement and primary bank behavior
- Establish branch real estate strategies that improve visibility, accessibility, and conversion opportunities for Youth & Starter customers
- Own and influence key business outcomes including acquisition growth, Youth & Starter share, and Consumer Banker household penetration
- Partner closely with Data & Analytics to define performance metrics, monitor customer behavior, and identify growth opportunities through data-driven insights
- Drive alignment across field leadership, product, operations, and executive stakeholders to ensure successful execution of strategic priorities
- Lead and develop a high-performing team while fostering a culture of innovation, accountability, and customer obsession
- 8 years of experience or equivalent expertise delivering products, projects, or technology applications
- Proven track record leading go-to-market strategy, customer acquisition, and onboarding optimization for consumer facing products.
- Strong general management capabilities with the ability to balance strategic planning and execution across multiple workstreams
- Strong analytical mindset with experience leveraging customer insights, performance metrics, and business intelligence to drive decision-making
- Excellent executive communication and storytelling skills with the ability to influence senior stakeholders across complex organizations
- Ability to navigate ambiguity, prioritize effectively, and lead through change in a fast-paced environment
- Passion for building customer-centric strategies that improve access, trust and long-term engagement
- Passion for financial education and inclusion, with a strong belief in helping young customers and families build lifelong financial confidence
- Experience building products for Gen Alpha, Gen Z, or family focused customer segments
- Deep understanding of customer acquisition, onboarding journeys, and lifecycle marketing within consumer banking or fintech
- Familiarity with mobile-first growth strategies and digital onboarding experiences that drive adoption and engagement
- Ability to thrive in a fast-paced, highly matrices environment with a builder mindset and strong bias for action
- Strong appreciation for customer behavior insights and the ability to translate them into scalable growth opportunities
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About The Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.
Salary : $156,000 - $250,000