What are the responsibilities and job description for the Vice President, Product Marketing Strategy Lead position at JPMorgan Chase?
The person in this role is responsible for creating, leading, and delivering an end-to-end marketing plan for a portfolio of global payments products and solutions. Working in close partnership with product and sales executives, as well as the broader marketing and communications team, this role will lead a team responsible for educating and equipping the organization with integrated go-to-market plans and storytelling.
As the Vice President, Product Marketing Strategy Lead within Payments, you will develop a deep understanding of our strategic business objectives and position a suite of offerings. You will use that expertise to create differentiated, audience-focused messages activated across the right channel mix. This role provides an experienced and curious product marketer the opportunity to create and take ownership of end-to-end marketing strategies, apply “big-picture” marketing ideas to spark internal and external engagement, and ultimately simplify complex and technical concepts for J.P. Morgan prospects and clients.
Job Responsibilities
- Drive and lead integrated go-to-market strategies for a portfolio of products and solutions, activating them across the right channel mix.
- Lead and influence cross-functional marketing teams to deliver strategic messages and content through relevant internal and external channels.
- Partner with business leads to align marketing plans to strategic business objectives and milestones; meet regularly with key stakeholders to gather input, feedback, and measure success.
- Become the subject matter expert for the portfolio of products and solutions you support, embodying “one message, multiple messengers” to educate, equip, and excite the field.
- Manage and develop a team of individuals to be strong collaborators and storytellers.
- Create meaningful, relevant, and compelling narratives for target audiences, supported by tangible proof points.
- Project-manage your book of work and proactively provide updates to the team and partners.
- Utilize market trends, competitive research, and customer research to shape how we position our solutions in the marketplace.
- Manage controls and procedures in accordance with compliance requirements.
Required Qualifications, Capabilities, and Skills
- 8 years of relevant product marketing experience.
- Demonstrated experience leading go-to-market strategies, including execution of tactics in a business-to-business marketing environment.
- Ability to connect the dots, synthesize complex information gathered from disparate sources, and drive results under deadline.
- Ability to collaborate and build rapport and credibility quickly with all levels of the organization and across diverse, global teams.
- Experience working in a matrix management organizational structure to drive results.
- Ability to execute through ambiguous situations.
- Strong project management and organizational skills.
- Ability to think strategically and execute quality output under tight deadlines.
- Ability to drive structure while also pivoting quickly based on changing business demands or environments.
- Strong written and verbal communication skills, including experience writing product messaging, communications, and presentations.
Preferred Qualifications, Capabilities, and Skills
- Bachelor’s degree in marketing or related field.
- Experience with Workfront, SharePoint, and Tableau.
- Experience in technology, fintech, or related spaces.