What are the responsibilities and job description for the Vice President, Consumer Experience Product Manager – Lifestyle position at JPMorgan Chase?
The Lifestyle org is dedicated to leading measurable outcomes for brands and real benefits for our customers.
As Vice President, Consumer Experience Product Manager within Lifestyle, you will be responsible to build and scale our affiliate and partner-driven offers program. This role will define the strategy, own the roadmap, and lead cross-functional execution to connect customers with relevant merchant offers through affiliate networks and direct partnerships. You will be accountable for end-to-end performance—from partner onboarding and offer setup to tracking, attribution, optimization, and controls—while ensuring a best-in-class customer experience and measurable outcomes for our brand partners.
- Define the vision, strategy, and multi-quarter roadmap for affiliate-driven offers and commerce media monetization.
- Size opportunities, build business cases, and prioritize initiatives that drive incremental revenue, customer engagement, and merchant value.
- Establish and evolve the operating model spanning affiliate networks, direct merchant relationships, and data integrations.
- Translate affiliate opportunities into customer-centric offer experiences; define placement strategy, eligibility rules, guardrails, and personalization inputs.
- Convert strategy into initiatives, epics, and user stories; manage the backlog and lead sprint planning with Technology, as well as identify and engage cross-impacted teams to prioritize work
- Drive cross-functional alignment with Engineering, Design, Marketing, Partnerships, Finance, Sales, Risk & Controls, Legal, and Operations.
- Create and champion new ideas and use cases by getting feedback from internal stakeholders, user research, customer feedback loops and analyzing the competitive landscape
- Refine and prioritize stories, as well as manage sprint planning and execution (along with other scrum cadences and events) for technology development teams for consumer experience requirements
- Partner with Analytics to implement robust experimentation, incrementality measurement, and guardrail metrics.
- 6 years in digital product management for consumer products or partner or affiliate programs in ecommerce, financial technology, advertising technology, or performance marketing.
- Proven success building roadmaps and launching products that drive engagement and acquisition.
- Strong analytical and problem‑solving skills; experience with experiment design and performance diagnostics.
- Ability to make data‑driven decisions; comfort using product analytics.
- Excellent written and verbal communication; confident presenting to senior leaders and partnering across teams.
- Experience working directly with technology teams to translate requirements and user stories into delivery plans and estimates.
- Strong organization and project management; able to manage multiple priorities and deadlines.
- Ability to identify execution needs and remove obstacles in a fast‑moving environment.
Preferred qualifications, capabilities, and skills
- Experience operating in a large, matrixed organization.
- Understanding of the digital advertising ecosystem, data flows, and measurement.
- Experience coordinating with operations, servicing, and controls partners to align the roadmap.
- Working knowledge of modern web and mobile technologies.
- Familiarity with affiliate networks and tracking models.
- Experience with experimentation and incrementality measurement at scale.