Product Management Director - Head of Growth & Onboarding - Youth, Family & Starter Segments

We are looking for a Product Executive to lead Customer Growth & Onboarding for Youth & Starter Banking, driving acquisition strategy, field go-to-market execution, and seamless onboarding experiences that deepen customer relationships and accelerate household growth across the Consumer Banker.

As a Product Management Director in the Youth & Family Growth Segment, you will define and execute the strategy for customer growth across Youth & Starter Banking products, with a focus on acquisition, onboarding, and household penetration. You will lead cross-functional efforts across field, marketing, analytics, and go-to-market teams to endure families discover, choose, and successfully adopt our offerings. If you are a strategic operator who can balance product vision, branch execution, and customer behavior insights to deliver measurable business growth – this role is for you!

Job responsibilities

• Define and drive the end-to-end customer growth strategy across Youth & Starter Banking products, focused on acquisition, onboarding, and customer adoption
• Develop and optimize go-to-market strategies that increase awareness, consideration, and conversion through family and starter-specific marketing channels and campaigns
• Lead field growth initiatives by maximizing parent penetration in family-dense branches and improving branch-level execution across key moments such as Back-to-School and graduation campaigns
• Promote mobile app adoption as the primary product experience, ensuring onboarding journeys drive long-term engagement and primary bank behavior
• Establish branch real estate strategies that improve visibility, accessibility, and conversion opportunities for Youth & Starter customers
• Own and influence key business outcomes including acquisition growth, Youth & Starter share, and Consumer Banker household penetration
• Partner closely with Data & Analytics to define performance metrics, monitor customer behavior, and identify growth opportunities through data-driven insights
• Drive alignment across field leadership, product, operations, and executive stakeholders to ensure successful execution of strategic priorities
• Lead and develop a high-performing team while fostering a culture of innovation, accountability, and customer obsession

Required qualifications, capabilities, and skills

• 8 years of experience or equivalent expertise delivering products, projects, or technology applications
• Proven track record leading go-to-market strategy, customer acquisition, and onboarding optimization for consumer facing products.
• Strong general management capabilities with the ability to balance strategic planning and execution across multiple workstreams
• Strong analytical mindset with experience leveraging customer insights, performance metrics, and business intelligence to drive decision-making
• Excellent executive communication and storytelling skills with the ability to influence senior stakeholders across complex organizations
• Ability to navigate ambiguity, prioritize effectively, and lead through change in a fast-paced environment
• Passion for building customer-centric strategies that improve access, trust and long-term engagement

Preferred qualifications, capabilities, and skills

• Passion for financial education and inclusion, with a strong belief in helping young customers and families build lifelong financial confidence
• Experience building products for Gen Alpha, Gen Z, or family focused customer segments
• Deep understanding of customer acquisition, onboarding journeys, and lifecycle marketing within consumer banking or fintech
• Familiarity with mobile-first growth strategies and digital onboarding experiences that drive adoption and engagement
• Ability to thrive in a fast-paced, highly matrices environment with a builder mindset and strong bias for action
• Strong appreciation for customer behavior insights and the ability to translate them into scalable growth opportunities