Product Director, Digital Insights

Job Description

As the Digital Insights Product Director within Digital Channels, you lead the strategic evolution of the Digital Insights function across Consumer & Community Banking owned digital channels, including Chase.com and the Chase mobile app.  Act as the primary architect for evidence-based digital product development, synthesizing competitive intelligence, market benchmarking, and a rigorous blend of qualitative and quantitative customer insights to create a 360-degree view of growth opportunities and product differentiation. 

Job Responsibilities

• Architect a continuous intelligence loop that synthesizes competitive benchmarking, market trend analysis, and comprehensive customer insights. Use this triangulation to paint a holistic picture of the digital landscape, identifying high-impact opportunities for new feature development and channel growth.
• Establish a systematic cadence for monitoring the digital ecosystems of competitors and adjacent industry leaders. Distill findings into actionable intelligence that informs the CCB digital product roadmap and ensures our mobile and web offerings maintain a competitive edge.
• Partner with Digital Product leadership to prioritize the feature backlog by balancing qualitative user needs (the "why") with quantitative behavioral patterns (the "what"), ensuring our digital channels deliver validated, high-impact experiences.
• Serve as the definitive voice of the market and the user for CCB executive leadership. Translate complex, multi-source data - combining qualitative depth and quantitative scale - into compelling strategic narratives that drive consensus and investment.
• Manage and lead critical third party vendor relationships including JDPower and McKinsey on behalf of Digital.  
• Partner closely with Data and Analytics teams to blend rich behavioral data into decision-making, ensuring research initiatives are informed by real-time platform usage and customer funnel performance.
• Define and track OKRs that correlate the Digital Insights function with product outcomes, demonstrating the commercial value of our competitive positioning and data-backed feature development.

Required qualifications, capabilities, and skills

• Bachelor’s degree
• 7 years of senior leadership experience in digital strategy, competitive intelligence, and experience in high-volume, enterprise-scale digital platforms within Financial Services.
• Exceptional ability to synthesize high-level market/customer data into strategic narratives that influence C-suite decision-making.
• Proven mastery of mixed-method research, with a track record of successfully integrating qualitative "human-centric" insights with quantitative "behavioral-centric" analytics.
• Proven track record of integrating competitive benchmarking and market intelligence with customer data to provide a holistic "360-degree view" of the business landscape.
• Deep experience partnering with product management teams throughout the lifecycle, from early-stage discovery and feature validation through to post-launch optimization.
• Demonstrated success in optimizing processes and tooling across large, matrixed organizations.
• Proven ability to lead high-performing teams, in person and virtually.

Preferred qualifications, capabilities, and skills

• Recognized thought leader within a related field.

• Advanced degree in a research-focused or business field (e.g., MBA, Psychology, Human Factors, or related disciplines) preferred.