Media Technology and Tools, Programmatic -Senior Associate

Join the Advanced Media Solutions team, a team of media and technology professionals focused on AI configuration and enablement across JPMorganChase Paid Media. This team works in close partnership with Paid Media subject matter experts, Controls, Compliance, Legal and Sourcing. This ensures the solutions are delivered end-to-end, while ensuring responsible use of AI in compliance with internal policies, laws, and regulations, with regular progress updates being shared with senior leadership/C-Suite management. As part of its mandate, the Advanced Media Solutions team will devote time to remain up to date with cutting-edge advances in AI. 

As the Media Technology and Tools, Programmatic -Senior Associate on the Advanced Media Solutions team, you will work with colleagues across the Paid Media team, execution platforms, media agencies, Data & Analytics, etc. to integrate the use of artificial intelligence into business strategies to deliver measurable commercial impact and solutions geared to assist the Paid media team. Your responsibilities include advancing both traditional AI/ML and generative AI capabilities, identifying priorities, and focusing on high-impact AI use cases. You will set the Generative AI strategy, reuse and scale AI solutions across lines of business, and foster an AI-first culture among employees.

Job responsibilities   

• Remain up to date with the latest progress and breakthroughs in the AI community.
• Synthesize complex information about marketing technology solutions into a cohesive narrative for various stakeholders.
• Collaborate closely with Data and Analytics, Product, Technology, Modeling, Finance, and Media teams to streamline working groups.
• Track and memorialize timelines, roadmaps, and project plans that are commercially relevant and future-facing.
• Lead martech capability evaluation, make recommendations, and implement both internal and external solutions across Lines of Business. Consult on operational BAU process workflows.
• Oversee the planning and execution of AI and agent-based automation projects for Media AOR and third-party capabilities, ensuring delivery on time, within scope, and within budget.
   

Required qualifications, capabilities and skills

• 5 years’ experience in programmatic campaign management and experience in executing campaigns across multiple digital channels, with firsthand experience in programmatic DSPs such as Dv360, Trade Desk, Amazon, and Vistar 
• Experience in collaborating effectively across functions to generate results through orchestrated execution and optimization of performance programs including strategy, messaging, branding, creative, trafficking, tagging, etc. 
• Strong analytical mindset and ability to connect technology investments to business outcomes
• Strong collaboration across cross functional teams to integrate AI solutions into existing processes
• Planning and executing projects while keeping to timelines and budget
• Passion for problem solving and innovative (out of the box) thinking 
• Ability to learn complex business problem statements and re-formulate in simple terms, and to distill complex data into actionable insights  
• Exceptional attention to detail and a commitment to accuracy 
• Apply solutions across the media landscape (e.g., audience segmentation, predictive analytics, generative content, dynamic creative optimization).
• Demonstrated ability to figure out solutions to hard problems with many constraints, using sound judgement to assess risks, and to lay out your argument in a well-structured, data-informed, written narrative
• Proven ability to engage with engineers, designers, and company leaders in a constructive and collaborative relationship

Preferred qualifications, capabilities and skills

• Experience at a media agency or at a Demand-Side Platform (DSP) in strategy or buying
• Familiarity with Agile or Lean marketing methodologies
• Proficiency in SQL is preferred and Excel is essential
• Proficiency in data analysis tools and programming languages such as Python, R is a plus.
• Experience with Measurement solutions (MMM, MTA), automation, clean rooms, customer data platforms, knowledge and identity graphs, marketing and media execution platforms