Marketing Strategy Senior Associate

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns.  

As a Marketing Strategy Sr. Associate, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with a heavy emphasis on digital channels. These programs could include awareness, product launch marketing, website-specific marketing experiences, local listings management, acquisition, customer cross-sell and retention campaigns.

Job responsibilities 

• Serving as the creative marketing leader driving best-in-class consumer experiences  
• Leading internal and external agency briefing and creative development 
• Managing campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time and within budget parameters 
• Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs 
• Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting  
• Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed  
• Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch 
• Contributing innovative and creative ideas as well as channel best practices 
• Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as Product and Marketing Strategy team; Agencies for creative development and execution; Modeling team, list team and list brokers to influence and coordinate targeting; Analytics team to report campaign results and campaign optimization recommendations; Print/Production/Fulfillment Agencies (and or liaison); Legal and Compliance for approval of all marketing content 

Required qualifications, capabilities and skills

• Proven track record in direct or digital marketing with 5 plus years of experience 
• Proven critical, outside-the-box thinker. Innovative mindset to build new channels and experience through the customer lens. 
• Digital consumer marketing experience in owned, earned and paid channels - Strong executional knowledge of social, paid display, email, SEO content and website creative 
• Knowledge of database marketing principles, segmentation, testing and results measurement  
• Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution  
• High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization  
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members  
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities  
• Meticulous attention to detail and a curious mindset 
• Creativity and innovation with a focus on constant improvement  
• Strong knowledge of campaign execution and/or project management 

Preferred qualifications, capabilities and skills

• 2 plus years of agency/vendor management experience 
• Specific experience building premium / affluent financial campaigns 
• 4-year college degree