What are the responsibilities and job description for the Marketing Strategy Lead, Consumer Bank (Paid Channels)-Vice President position at JPMorgan Chase?
The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.
As a Marketing Strategy Lead- Vice President on the Acquisition Marketing team, you will manage paid digital channels such as Paid Search and Paid Social for acquisition marketing programs designed to drive new-to-deposit household growth profitably.
Job responsibilities:
- Act as a thought leader in paid digital channels, presenting ideas to persuade, educate, and enhance organizational understanding.
- Craft strategic marketing plans using qualitative and quantitative data to produce measurable results.
- Navigate a matrixed organization, influence partners, build consensus, and coordinate audience targeting, channel plans, and creative.
- Work with analytics to understand performance, test results, and profitability; utilize data to drive decisions and optimize marketing.
- Identify new capabilities to improve program performance, support new initiatives, and recommend proactive enhancements.
- Lead reporting efforts, including forecasting, performance analysis, and test result communication.
- Effectively communicate complex digital channel insights and trends to non-technical partners, highlighting actionable opportunities.
Required qualifications, capabilities and skills:
- Has deep performance marketing experience in digital marketing (paid social, paid search, affiliate, display)
- Experienced manager of marketing budgets, forecasts, and expected returns
- Has ability to build a robust roadmap with a test-and-learn agenda project prioritization
- Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
- Is a fantastic partner who leads through strong collaboration; recognized as a team player
- Is data driven and analytical, while also being a creative and solution-focused problem-solver
- Is focused on how marketing drives quantifiable business results
- Is vigorous and thorough in their management of details; proven ability to take initiative
- Loves testing, learning, and taking calculated risks
- Understands the big picture, considering impacts outside their given initiatives
Excels at managing multiple initiatives simultaneously within tight deadlines
Preferred qualifications, capabilities and skills:
- Excellent written and verbal presentation skills
- Highly proficient in Microsoft Excel and Power Point
- Comfortable with continuously changing priorities
- 7 years of marketing experience, preferably with expertise in digital marketing and paid media
- Financial services industry experience a plus