What are the responsibilities and job description for the Go-to-Market Operations Director - Employee Experience position at JPMorgan Chase?
Join our dynamic Employee Success team as the Go-to-Market (GTM) Operations Lead and play a pivotal role in orchestrating and overseeing cross-functional GTM campaigns, channel management, and adoption initiatives, ensuring cohesive execution and measurable impact across the organization. Your leadership will drive engagement, awareness, adoption, and continuous improvement, supporting our mission to make work better for everyone at JPMorganChase.
Job Responsibilities
Oversee the strategy, recommendations, and performance management of both digital and traditional channels, ensuring a unified and seamless employee experience across all entry points while advancing the organization’s omni-channel strategy
Own the employee communications channel mix and campaign messaging—managing channel inventory, reusable assets, and performance to drive awareness and adoption.
Lead cross-functional go-to-market orchestration by aligning stakeholders, messaging, enablement assets, and success metrics to drive adoption and continuous improvement.
Run GTM governance and standards by owning intake, tooling, playbooks, and the launch “source of truth” to improve consistency and execution across launches.
Key partners include HR/Employee Experience, Strategy, Marketing, Communications, Content, Change Management, Analytics, and Research/Design teams.
Partner with Portfolio Strategy and Research teams to gather employee insights, market trends, and feedback, translating them into actionable recommendations for GTM and adoption activities
Create, advise and optimize positioning frameworks and value propositions that resonate with target employee audiences
Guide the team in establishing best practices for enablement, channel strategy, and adoption ensuring alignment with Employee Success objectives
Manage and maintain the communications, marketing, and product marketing inventory, ensuring all materials, templates, and assets are up-to-date, accessible, and aligned with brand, EX Kit and channel strategy guidelines
Centralize governance processes and standards, standardizing playbooks, toolkits, and resources for GTM excellence
Drive the intake and prioritization of GTM requests, managing the inventory of initiatives and launch calendar
Required Qualifications, Capabilities, and Skills
10 years in business operations, strategy, consulting or product marketing
Proven leadership in GTM strategy, launch orchestration, or cross-functional program leadership.
Strong ability to influence without authority and align senior stakeholders.
Expertise in messaging, positioning, and campaign enablement in partnership with Marketing/Comms.
Operational rigor: governance, standards, intake, prioritization, and workflow/tooling management.
Metrics-driven mindset: defining adoption/utilization measures and building reporting cadences.
Strong writing and communication skills (launch narratives, comms plans, playbooks).
Comfort managing ambiguity, building structure, and driving continuous improvement.
Preferred Qualifications, Capabilities, and Skills
Team player with the ability to navigate a highly matrixed organization
Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience with employee or consumer marketing
Experience with omni-channel campaign execution and integrated launch plans
Familiarity with work management and collaboration platforms such as Jira, Monday and/or Airtable