What are the responsibilities and job description for the CIB Marketing Analytics position at JPMorgan Chase?
Are you passionate about transforming data into actionable insights that drive business growth? Join our dynamic team in CIB Marketing Analytics, where you’ll be the digital marketing analytics expert supporting Payments, Global Banking, and Markets and Securities Services GTM activations and marketing initiatives.
Job Responsibilities:
- Dive deep into web analytics and user journey analysis on jpmorgan.com to understand customer behavior and optimize conversion paths.
- Map user journeys, analyze engagement metrics (bounce rate, time on site, scroll depth), and pinpoint opportunities for site and campaign improvement.
- Manage Adobe Analytics data pipelines to Databricks and utilize platforms like ContentSquare and 6sense for rich visitor-level insights.
- Build and maintain ThoughtSpot dashboards for executive stakeholders, and create custom metrics, segments, and dimensions in Adobe Analytics.
- Lead Claravine implementation to standardize campaign tracking across all business lines.
- Conduct thorough QA for new pages and campaigns, validating tracking codes, data layer implementations, and CTA naming conventions before launch.
- Analyze paid media performance across social, programmatic, search, and display channels.
- Deliver executive-ready reports, dashboards, and strategic recommendations to guide future marketing investments.
- Partner with web development teams across Global Banking, Markets and Securities Services, and Payments to define analytics requirements.
- Work cross-functionally with social media, paid media, content, and email marketing teams to deliver quarterly insights and recommendations to senior leadership.
Required qualifications, capabilities and skills-
- 3–5 years’ experience with Adobe Analytics (workspace analysis, segments, calculated metrics, API integrations), SQL for data extraction and analysis, and dashboard creation using Tableau or similar visualization tools.
- Familiarity with marketing analytics platforms such as ContentSquare and ThoughtSpot, web debugging tools, and data engineering concepts (ETL, data quality management).
- Demonstrated ability to analyze digital marketing campaigns across paid social, programmatic, search, display, and email channels.
- Skilled in user journey mapping, conversion optimization, and website A/B testing.
- Proficient with key marketing metrics (CTR, CPL, CPC, CPM, ROAS, engagement, bounce rate, time on site) and marketing technology stacks (tag management, attribution tools, CDPs).
- Expert at translating complex data into clear, actionable insights for executive audiences.
- Strong presentation and reporting skills, with the ability to manage multiple projects simultaneously.
- Self-motivated, collaborative, growth-oriented, detail-focused, adaptable, and an excellent communicator.
Experience with Content Square, Claravine, Python, cookie consent/privacy regulations (GDPR, CCPA), Databricks or Spark, and marketing automation platforms such as Marketo or Salesforce Marketing Cloud.
Preferred qualifications, capabilities and skills:
- Experience in financial services or B2B marketing is preferred.