What are the responsibilities and job description for the Performance Analyst position at jpahealth?
About JPA Health
JPA Health is a fully integrated marketing, communications and medical communications agency for clients ranging from emerging biotech to established pharmaceutical companies and public health organizations. We work exclusively within the health sector. We share our clients’ commitment to making people healthier. In fact, some might say we are obsessed with improving and protecting lives. Check out our sizzle reel!
The Role
We’re looking for a Performance Analyst who is passionate about data storytelling—turning raw performance metrics into compelling, actionable insights ultimately driving engagement strategy. This role sits at the intersection of media, engagement, and analytics, helping multidisciplinary teams connect the dots between paid, owned, and earned performance data.
You’ll analyze omnichannel engagement across a variety of channels including paid media, web, CRM, social, and more. This role involves working closely with strategists and media leads to interpret results, uncover trends, inform optimizations and develop tactical recommendations. While not largely client-facing, you’ll need strong communication skills to educate internal teams (and occasionally clients) on what the data means and how it is beneficial to their organization.
This role is perfect for an analyst who is both data-savvy and strategic, who is ready for an opportunity to step up and make an impact.
This position is a full-time, hybrid role reporting to any JPA office (i.e., Boston, Philadelphia, Washington, DC, New York City) 2 days per week and working remotely 3 days per week.
The Responsibilities
- Analyze omnichannel performance across digital channels (paid media, social, CRM, web) with awareness of offline touchpoints (print, conferences, field force data, etc.).
- Synthesize data into compelling narratives, helping internal teams connect insights to strategy.
- Develop performance dashboards and reports using Google Analytics, Adobe Analytics, and Google Looker Studio (broader dashboarding handled by technical resources).
- Collaborate with Paid Media, Engagement, and Creative teams to provide insights that inform optimizations.
- Develop measurement plans, tagging strategies, UTMs, and learning agendas, ensuring data continuity and integrity.
- Support A/B testing, incrementality testing, and campaign measurement strategies.
- Stay up to date on evolving analytics trends, ensuring the agency remains at the forefront of data-driven engagement.
About You
Our ideal candidate must have:
- 4-5 years of experience in marketing analytics, performance reporting, or digital insights generation.
- Pharma experience is preferred; familiarity with other areas of healthcare is also a plus.
- Exceptional data storytelling skills: able to make numbers meaningful and actionable.
- Strong proficiency in Google Analytics and Adobe Analytics; experience with Tableau, Power BI, or SQL is a bonus but not required.
- Familiarity with ad platform reporting (Meta, Google Ads, LinkedIn, DSPs, etc.).
- Comfortable working in multidisciplinary teams: not just crunching numbers, but contributing to strategic conversations.
- Strong communicator: able to explain complex data to non-technical stakeholders in an engaging way.
- Hungry, ambitious, and eager: this is a role for someone who’s ready to step up and make an impact.
What Makes Us Different
JPA Health offers you the opportunity to work with purpose as you achieve extraordinary results for our clients. You will elevate your career in an environment that thrives at the intersection of wellness, connection, and compassion. Our mission to help people live healthier lives begins with you.
Our approach prioritizes compassion to ensure you and your family flourish. We promote flexibility with adaptable work arrangements for a balanced personal and professional life. Our Collaboration Days are designed to strengthen relationships and enhance well-being. Respect, inclusion, camaraderie, and connection – this is the heart of our agency’s ethos. We elevate each other. We work collaboratively. And we push ourselves to think bigger.
In addition, JPA Health offers:
- Paid time off when you need it most: 20 days PTO, 10 holidays, Sabbatical, bereavement & compassion leave, parental leave, civic duty, volunteer time and year-end office closure.
- Unlimited access to LinkedIn Learning, internal webinars through JPA’s Elevate Institute, tuition reimbursement, paid professional development, and paid learning and development time.
- An impressive and comprehensive benefits package that supports you and your family’s physical, mental and financial well-being.
- Competitive pay and opportunities to advance. The anticipated starting pay for this role is between $105,000 - $130,000 annually, based on a variety of factors including but not limited to experience, qualifications, and location. You may also be eligible for performance-based bonuses. We review compensation annually and evaluate readiness for promotions every quarter.
At JPA Health, we are committed to fostering a culture of Diversity, Equity, and Inclusion (DEI). We believe that our strength lies in the diversity of our team, and we strive to create an environment where every individual feels valued, respected, and heard. We are dedicated to promoting equity in all aspects of our work, ensuring that all employees have equal access to opportunities and resources. We are inclusive, welcoming individuals of all races, genders, sexual orientations, religions, national origins, disabilities, and ages. Our commitment to DEI extends beyond our organization, influencing the work we do and the partnerships we build. We believe that by embracing DEI, we can drive innovation, enhance our services, and contribute to a healthier society.
We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require an accommodation in order to apply for a position with JPA Health, please contact us for assistance at Recruiting@jpa.com.
Salary : $105,000 - $130,000