Brand Content Producer

About Us

JP Carroll Roofing has been serving Connecticut and Massachusetts since 1987, with over 20,000 roofs installed and industry-leading warranties of up to 50 years. As proud members of the GAF President’s Club, we provide expert roofing, siding, gutters, and window services backed by elite certifications and proven craftsmanship. We’re known for reliability, integrity, and community-focused service across New England. If you’re looking to grow your career in a high-performance team with strong values and long-term opportunity, JP Carroll Roofing has a place for you!

Role Summary:

This is a hands-on content creation role, responsible for personally capturing, editing, and publishing high-quality content (photo/video) that reflects our people, our work, and our reputation. The Brand Content Producer owns JP Carroll’s organic media presence end-to-end.

This is a hands-on creator role, ideal for someone who can independently capture, edit, publish, and evolve content while serving as a visible brand representative in the field. Community events, jobsites, and local partnerships serve as key content sources, with this role acting as both a content producer and a brand ambassador.

Key Responsibilities:

• Personally capture original content in the field, including:
• Short-form video (Reels, TikToks)
• Jobsite photography and before/after transformations
• Team, culture, and behind-the-scenes moments
• Edit and produce publish-ready content, including video, photos, captions, and light graphic elements
• Write engaging, on-brand captions that reflect JP Carroll’s voice, tone, and values
• Publish content, monitor engagement, and refine approach based on performance insights
• Own and manage the organic social media presence across platforms including Instagram, Facebook, and TikTok
• Plan and execute a consistent content calendar aligned to brand priorities, initiatives, and community activity
• Represent JP Carroll at select community events, trade shows, and local partnerships
• Capture photos and video at events to support ongoing content needs
• Build authentic relationships with team members, customers, and community partners that naturally translate into compelling brand stories
• Maintain brand consistency while keeping content local, human, and authentic
• Collaborate with internal teams to surface stories, milestones, and moments worth sharing
  

Qualifications:

• 2–4 years of experience in content creation, brand, or marketing roles
• Demonstrated ability to independently create and edit content, especially short-form video
• Experience managing organic social media accounts for a brand or business
• Strong creative judgment and visual storytelling skills
• Comfortable working independently in the field at jobsites, offices, and events
• Friendly, confident, and personable when engaging with employees, customers, and community partners
• Highly organized with the ability to manage multiple projects and deadlines
• Familiarity with tools such as Canva or Adobe Creative Suite, Meta Business Suite, and Google Workspace
• Experience in construction, home services, or trades is a plus but not required
  
  

What Success Looks Like

• A consistent, high-quality organic social presence that reflects the JP Carroll brand
• Increased engagement and relevance across social platforms
• A growing library of usable, on-brand content captured from the field
• Strong internal pride and recognition of JP Carroll’s social presence
• Community appearances that feel intentional, visible, and aligned with the brand
  
  

Schedule & Compensation

• Full-time, hybrid role (3 days in-office) with travel expected within New England as needed
• Primarily weekday hours, with some evenings or weekends for events as needed
• Competitive base salary ($70,000 - 90,000) depending on experience with opportunity for bonus
  
  

Compensation & Benefits DisclosureCompensation for this role may be provided as hourly pay, salary, commission, piece-rate, bonuses, incentives, or a combination of these methods, depending on the position. The “Target Salary Compensation” listed reflects our good-faith estimate of what we reasonably expect to pay for this role, based on factors such as experience, skills, candidate geographic location, state the job is located in, historical trends, and business needs. Actual earnings may vary.Where required by law, we also provide a general description of benefits and other forms of compensation offered, which may include health insurance, retirement plans, paid time off, and other employee programs.

Target Salary Compensation:: $70,000 USD - $90,000 USD

Benefits:

Full-time employees are eligible to participate in the following benefits:

• Health, Dental, and Vision Insurance
• 401(k) with company match
• Company sponsored Life and AD&D coverage
• Paid Time Off
• Opportunities for growth and on-the-job training
  
  

Why Join Us?

At JP Carroll Roofing, we take pride in our people, our work, and our commitment to integrity. If you're looking for a company where you can grow professionally while making a real impact, we’d love to hear from you!

Apply Today!

JP Carroll Roofing is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, military service, or any other protected class. If you need a reasonable accommodation due to a disability, please contact Human Resources with your request and contact information. Applicant Privacy Policy