IT Project Analyst

The Marketing Data Analyst supports the operational and analytical foundation of a direct-to-consumer platform by driving data strategy, performance tracking, and insight generation. This role ensures accurate reporting, maintains key data sources, and delivers actionable insights to improve customer experience and business outcomes.

Responsibilities

• Support implementation of the organization’s data strategy, ensuring data availability, quality, and compliance

• Collaborate with business intelligence, technology teams, and external partners to maintain and enhance data sources

• Document data strategy across teams

• Provide requirements for dashboards aligned with KPIs and strategic goals

• Track and report performance metrics for key business stakeholders

• Develop measurement plans for business initiatives in collaboration with cross-functional teams

• Conduct analyses using SQL and Excel to identify trends and opportunities to improve customer experience

• Translate data findings into clear, actionable insights for stakeholders

• Support data-driven problem-solving and issue resolution in collaboration with cross-functional teams

• Assist with targeting efforts for marketing communications to healthcare providers

Qualifications

• Bachelor’s degree in business, marketing, computer/data science, or related discipline

• 1–3 years of relevant work experience

• Proficiency in SQL and Excel

• Proficiency in MS Word and PowerPoint