What are the responsibilities and job description for the Marketing Manager position at Jool Baby?
Jool Baby is a parent-founded, family-focused company on a mission to make modern, safe, and practical childcare products accessible to every family. Inspired by real parenting experiences, we design products that simplify daily life, spark joy, and give parents confidence in what they choose for their children. From our headquarters near the Jersey Shore, Jool Baby has grown into a trusted name in homes across the U.S., known for innovation, quality, and thoughtful design. We pride ourselves on fostering a close-knit community, supporting parents, giving back through charitable initiatives, and creating products that genuinely make life easier.
Summary:
Jool Baby is seeking a results-driven Marketing Manager to lead integrated marketing campaigns across retail and direct-to-consumer channels. This role is highly executional and performance-focused, owning campaigns from concept through launch and optimization across digital, email, and retail environments.
The ideal candidate has strong experience in retail marketing (especially big-box), digital performance marketing, lifecycle/email marketing, and go-to-market execution, with a deep understanding of eCommerce. Experience with Shopify is a strong plus.
Key Responsibilities
Campaign Management (Core Focus)
- Own end-to-end execution of integrated marketing campaigns across retail, digital, email, and eCommerce channels
- Develop campaign briefs, timelines, and cross-functional workflows to ensure on-time delivery
- Align messaging and creative across all channels for a cohesive customer experience
- Track, analyze, and optimize campaign performance against KPIs (sales, conversion, ROAS, etc.)
Go-To-Market Strategy & Execution
- Lead go-to-market planning and execution for new product launches and key initiatives
- Define target audience, positioning, messaging, and channel strategy for each launch
- Partner with product, sales, and creative teams to ensure alignment across all touchpoints
- Build and manage launch timelines, ensuring readiness across retail and DTC channels
Digital Marketing
- Manage and optimize paid media campaigns across Meta, Google, and other platforms
- Support SEO/SEM initiatives to drive traffic and conversion
- Analyze performance data and continuously optimize for efficiency and growth
- Ensure digital efforts align with broader campaign and retail strategies
eCommerce (DTC Focus)
- Support ongoing optimization of the Shopify site (merchandising, promotions, landing pages)
- Align site experience with campaign messaging to maximize conversion
- Partner on improving conversion rate, AOV, and overall customer journey
- Use customer behavior and site analytics to inform marketing strategies
Qualifications
- 8 years of experience in marketing, preferably in CPG, baby products, or consumer goods
- Proven experience managing integrated campaigns across retail, digital, and email channels
- Experience leading go-to-market strategies for product launches
- Strong background in digital performance marketing (paid social, search, analytics)
- Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp)
- eCommerce experience required; Shopify experience strongly preferred
- Experience working with major retailers (Walmart, Amazon, Target) is a plus
- Experience managing external agencies and partners
- Strong analytical and project management skills
Benefits
- Medical
- Dental
- Vision
- 401K
- HSA/FSA
- And more..