What are the responsibilities and job description for the Social Media and Marketing Manager position at Jonesboro?
Overview
Are you passionate about shaping vibrant online communities and driving impactful marketing campaigns? We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital presence and elevate our brand visibility. In this role, you will craft compelling content, analyze digital marketing performance, and engage with audiences across multiple social media platforms. Your innovative ideas and strategic mindset will help us connect authentically with our target audience, boost engagement, and achieve marketing goals through creative storytelling and data-driven insights.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
- Create engaging, high-quality content including posts, graphics, videos, and photography using tools like Adobe Photoshop, Adobe Illustrator, and media editing software.
- Monitor social media channels using tools like Hootsuite and Buffer to schedule posts, respond to comments, and foster community interaction.
- Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to refine marketing strategies.
- Manage paid advertising campaigns on Facebook Advertising and other platforms to optimize reach and ROI.
- Analyze social media analytics and marketing performance metrics with Google Analytics and other tools to measure campaign success and inform future initiatives.
- Collaborate with cross-functional teams on branding efforts, public relations activities, content creation, and e-commerce initiatives to ensure consistent messaging.
- Stay updated on the latest digital marketing trends, SEO practices, keyword research techniques, and social media innovations to keep our strategies fresh and effective.
Requirements
- Proven experience in social media management, digital marketing performance monitoring, and content creation within a fast-paced environment.
- Strong proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) and media editing software.
- Hands-on experience with social listening tools, social media analytics platforms, Google Analytics, and marketing online analytics.
- Knowledge of SEO best practices, keyword research techniques, and web analytics to enhance content visibility.
- Ability to develop compelling written content tailored for diverse audiences across multiple channels.
- Skilled in managing paid advertising campaigns on Facebook Advertising as well as other digital ad platforms.
- Excellent relationship management skills for engaging with influencers, partners, media outlets, and internal teams.
- Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
- A passion for branding, storytelling through multimedia content including video editing and photography is highly desirable.
Join us as a Social Media and Marketing Manager where your creativity meets strategy! Be part of a forward-thinking team dedicated to making meaningful connections through innovative digital marketing efforts that inspire action and foster community growth. This is your opportunity to influence brand perception while honing your skills in a vibrant environment committed to your professional development!
Pay: From $35,000.00 per year
Work Location: In person
Salary : $35,000