Real People Casting – Casting Mom & Son in Major Jewelry Brand Commercial

WRAPPED

CASTING MOM & SON in ad for MAJOR JEWELRY BRAND

(FILMING IN NYC & PRAGUE)

Casting a documentary-style campaign centered around a real mom and her son between the ages of 8-12 for a holiday commercial. Must be local to NY area.

No acting experience required—just a real connection between a mother and her child. The campaign will be filmed in two parts: the print ad will be shot in New York City, and the video component will be filmed in Prague.

SHOOT DATE IN NYC: May 27th or 28th

• Mom & Son must be local to the NYC area as travel/lodging will not be covered for the NYC portion of the shoot
  
  

SHOOT DATES IN PRAGUE: June 4 or 5 through June 10

• Production will handle/cover all transportation/lodging. Talent will be flown out of a NYC area airport**
  
  

Mom Pay Rate

• TV Rates: $1500/day for each day out of NYC (6-7 days likely), buyout of $5000 if used, additional $3500 to hold conflict.
• Print Rates: $1500 for print shoot, $3500 buyout (3 months) if used, $2500 to hold conflict.
• THIS IS A NON-UNION PROJECT
  
  

Child Pay Rate

• TV Rates – $700/day for each day out of NYC (6-7 likely), buyout of $3500 if used, an additional $1000 for conflict.-Print Rates:
  
  

$600 for print shoot, $1500 buyout (3 months) if used, $1,000 to hold conflict.

• THIS IS A NON-UNION PROJECT
  
  

Usage

3 months, end of October 2025, pre-negotiate rate for 3 additional months for holiday 2026 Territory: Global. Channels: OOH/Print, PR & Events, All digital, including paid, Instore / Retail, All social and paid social (including YouTube), 3rd party media outlets and retail, Online media outlets, Newsletters

• Jewelry conflict- only for the 3 months this will run
  
  

If interested, please fill out THIS FORM

OR email nef@jonesandjuliet.com if you are having a hard time with the form.