Head of Marketing

Location: Remote | Full-Time

At Jona, we’re transforming how clinicians and consumers understand and optimize their gut microbiome. Our AI-powered platform decodes complex microbiome data and translates it into actionable insights—supporting better outcomes, stronger immunity, and longer healthspans.

We’re looking for a seasoned marketing leader to join our executive team and shape the future of a category-defining health tech company. This role will oversee all aspects of marketing—from strategy to execution—across both enterprise and consumer audiences.

• Lead the development and execution of Jona’s full-funnel marketing strategy—brand, growth, and retention—across B2B (clinicians, health systems, employers) and DTC
• Build and scale a high-performing marketing team, starting hands-on and growing with the business
• Drive Jona’s positioning as a trusted, science-led brand that defines a new category in personalized, preventative health
• Oversee core marketing functions, including:
• Brand & Messaging: Define and evolve our visual and verbal identity to stand out and build trust
• Growth & Acquisition: Manage paid channels, SEO, analytics, and conversion optimization to drive demand and engagement
• Lifecycle Marketing & CRM: Design and optimize journeys that nurture leads and deepen relationships
• Content & Thought Leadership: Produce educational, clinical, and inspirational content across formats and channels
• Product Marketing: Launch new products and features with clear messaging, positioning, and go-to-market support
• PR & Communications: Build our presence across earned, owned, and shared media to elevate Jona’s voice
• Partner closely with Sales to generate pipeline, shorten sales cycles, and bring compelling campaigns to market for strategic buyers
• Develop our DTC growth engine across paid, organic, and referral channels, with a focus on acquisition and retention
• Contribute as a core member of Jona’s leadership team—bringing marketing insight to company strategy and cross-functional collaboration
  

• 15 years of marketing experience across B2B and consumer audiences, with a strong track record in both
• Leadership experience at a fast-growing startup, ideally in digital health, diagnostics, or health tech
• Deep collaboration with Sales, with a focus on marketing-sourced pipeline and revenue contribution
• Expertise across multiple marketing domains (brand, growth, lifecycle, content, product marketing, PR)
• Ability to toggle between big-picture strategy and hands-on execution in a fast-paced, evolving environment
• Exceptional storytelling, communication, and analytical skills
• A passion for reinventing how people understand, manage, and improve their health

• Make a Mark: Lead marketing at a mission-driven, science-backed startup with massive potential
• Grow with Us: Help shape our go-to-market approach and build a best-in-class team
• Competitive Compensation: Includes salary and meaningful equity
• Full Benefits: Medical, dental, vision, and more