What are the responsibilities and job description for the Senior Associate, Paid Social position at Join Parachute?
Who Are We?
Powered by technology and compassionate design, Parachute has reimagined the plasma donation experience into one that is easier and friendlier. Using a simple app, our members can book donations and track earnings from the palm of their hand. In using a tech-forward approach, we’re able to offer each member a highly personable and best-in-class experience that’s consistent at each and every visit.
Our vision is to introduce an elevated plasma donation experience to markets with smaller populations that’s grounded in convenience. This model allows us to positively impact the industry supply chain and help patients gain access to the medication they need.
We have grown from 2 to 30 operations in less than three years and plan to continue our rapid expansion. We are looking for people who share in our passion for helping others and are invigorated by the speed at which our start up moves. Come join us as we help the world gain access to more plasma - one donation at a time.
What You'll Do
- The Senior Associate of Paid Social will be responsible for developing and executing strategic campaigns to acquire, engage, and retain plasma donors through paid social channels — primarily Meta and YouTube, with potential to expand to platforms like TikTok and others. Reporting to the Senior Manager of Performance Marketing, this role will focus on delivering the most compelling message to the right audience at the right time — driving both performance and brand consistency across platforms.
- Build and launch campaigns across platforms like Facebook, YouTube, Instagram etc.
- Work with Brand to ensure consistent, engaging messaging across paid social
- A/B Test messaging strategies to identify the most impact channels and copy
- Use data to uncover new opportunities for scaling and continually improve campaign efficiency
Who You Are
- Comfortable in an ambiguous and fast-paced environment; you can prioritize and remain open and flexible in times of uncertainty.
- Frontline; You are invested in our Donor outcomes and obsess over delivering a superior and personalized experience
- Data Driven; you have strong analytical skills to respond to the signal instead of the noise, and drive meaningful copy optimizations
- Excellent Communicator; you are able to succinctly identify the upshot for Donors
Qualifications
- 2 years of Paid Social experience; experience at an early-stage company is a plus, 5 years of experience is a plus.
- Meta Ads (required)
- Proficiency in Excel, SQL experience is a plus
- Bachelor's degree or equivalent experience
Benefits
- Career growth opportunities
- Competitive compensation
- Medical, Dental, and Vision insurance
- Paid time off
- Company paid holidays