Director Affinity Marketing

Who We Are: It all starts with purpose.

We are a purpose-driven nonprofit with a dynamic staff culture.

With a meaningful purpose, motivated staff, and excellent benefits, working here will definitely have you smiling! The ADA’s headquarters is located in one of Chicago’s most iconic buildings, designed by a world-renowned architectural firm, and is close to public transportation.  With more than 350 colleagues, the ADA Staff are some of the most talented people in the Chicago, Washington D.C., and Boston area.

We were named a 2024 Best-in-Class Employer By Gallagher and Top Workplace by the Chicago Tribune in 2019 and 2021! Come join our team!

Job Responsibilities:

The Director of Affinity Marketing plays a key role in driving the strategy of ADABEI to meet $6,000,000 revenue goal. This person will be responsible for developing and leading omni-channel integrated marketing strategies to drive customer acquisition and retention, maintain and increase satisfaction amongst endorsed providers and collaborate closely with internal ADA stakeholders to support organizational goals and maximize opportunities. This person is expected to be deadline focused and have excellent leadership, organizational, communication and decision-making skills and experience with digital, print, content and social media marketing. This role necessitates championing a diverse portfolio of 25 different products and professional services and should have deep dental industry insight that drives individual strategies for each product and service. Strategic planning capabilities are of upmost importance. Budgetary management responsibilities include allocation of $800,000 marketing budget, oversight of specific endorsed provider sponsorship budgets as well as management of multiple agency and contractor projects.  Account management and product launch experience is crucial to the success of this role.

Must Have:

• Bachelor's degree or experience in lieu of degree
• 10 years of experience (or 14 in lieu of degree) strategic integrated marketing experience with a proven track record in corporate relationship development, organizational and project management, contract negotiation and experience in omni-channel integrated marketing
• At least 3 years of strategy development or support
• Adherence to tight deadlines
• Ability to lead teams through influence and collaborate with internal and external stakeholders
• Knowledge of digital platforms such as Google AdWords, Facebook, LinkedIn, and web analytics
• Excellent verbal communication; writing; editing; strategic; prioritization; presentation; collaboration; negotiation; organizational; facilitation; analytical; leadership relationship management; and project management; problem solving skills, results-focused; self-starter; influential
• Proficiency in the following software platforms:

  • Microsoft Office Suite (WORD, EXCEL & PowerPoint), email client platforms (like Adestra, HubSpot), PDF and photo-editing software and FTPs (file transfer programs)

• Occasional travel required to partners for meetings, travel for ADA Scientific Session and other state meetings
• Position may require weekend work, more than the standard number of hours of work within a workweek, and/or may require before or after hours work

Nice to Have:

• Experience at an association, industry-related organization, or nonprofit organization
• BS/BA in marketing, communications or related discipline

Just a few of the benefits offered to employees:

• Promotes Work/Life Balance
• Hybrid Work Schedule (2-3 days from home)
• Health insurance/ dental reimbursement plan
• Ample Paid time off
• 401(k) 
• Pension
• Flexible Spending Account
• Life insurance
• Tuition reimbursement
• Paid Parental Leave
• Pet Insurance
• Student Loan Refinance
• 2 days off to work at a charity event of your choice 

The ADA values a variety of backgrounds and experiences and is committed to providing equal employment opportunities to qualified job candidates. The ADA is an equal opportunity employer of protected veterans and individuals with disabilities. All qualified applicants will receive consideration for employment in open positions without regard to race, ethnicity, gender, color, religion, sex, age, marital status, ancestry, citizenship, physical or mental disability, medical condition, veteran status or any other characteristic.

The American Dental Association is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at recruiting@ada.org

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

Salary : $800,000 - $6,000,000