Retail Store Lead Sales Associate

We are Joie, a global baby gear brand established in 2011 and distributed across over 85 countries.

At Joie, we prioritize designing products with families in mind and our commitment extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development.

With our continued growth, and expansion into the US Market, we're seeking a Lead Sales Associates for the launch of our first Showroom Retail Store in Carlsbad, CA.

The Lead Sales Associate for Joie Children’s Products Inc. will set the standard for exceptional customer experience, and guide the team in delivering personalized services that ensures every customer feels valued. With a deep passion for the brand, the Lead Sales Associate will build meaningful connections, engage customers, and educate them on product features and benefits that align with their lifestyle needs.

Serving as a role model on the sales floor, supporting team development and fostering a culture of excellence, the Lead Sales Associate will oversee the store’s presentation and operational standards, with an understanding that first impressions matter.

In the absence of Store Management, the Lead Sales Associate will have oversight of store operations.

Essential Duties and Responsibilities

Customer Experience

• Serve as the face of the brand, delivering a premium, personalized experience that reflects core values. Demonstrate professionalism, positivity, and enthusiasm in all customer and team interactions.
• Warmly greet customers, and build rapport by understanding their style and lifestyle, asking thoughtful questions to identify needs. Confidently recommend products that align with those needs, fostering loyalty and encouraging repeat business.
• Listen actively, address concerns professionally, and escalate issues when appropriate.
• Identify and act on cross‑selling and up‑selling opportunities that provide genuine value to the customer.
• Accurately operate the point‑of‑sale system, process payments, and ensure a seamless and efficient checkout experience.

People Management

• Foster a positive, inclusive team culture by welcoming all team members, valuing differences, and providing consistent support.
• Promote ongoing learning and strong product knowledge through coaching, feedback, mentoring, and development opportunities.
• Contribute to performance management by offering feedback, conducting check‑ins, recognizing achievements, and partnering with assistant and store managers to address performance concerns.
• Address employee questions and concerns, escalating to assistant or store managers when appropriate.
• Lead shifts by assigning tasks, prioritizing business needs, and adjusting responsibilities as conditions change.
• Provide thoughtful recommendations to people managers to support team recognition, development, and career growth.
• Assist in delivering training and product‑knowledge sessions to ensure all team members are confident and informed.

Operations

• Analyze sales data and key performance metrics to guide daily and weekly targets, ensuring the team is enrolled and executes priority initiatives.
• Coordinate and adjust team schedules to maintain optimal floor coverage, making informed decisions about calling in additional support or scaling back team coverage when demand decreases.
• Perform cash-handling procedures including till balancing and preparing deposits.
• Respond to all operational disruptions, maintaining store functions and supporting business continuity.
• Perform daily cleaning tasks—including bathrooms, kitchen areas, and high-touch surfaces—to maintain a clean and welcoming store environment.
• Adhere to people-safety standards, policies, and procedures to support a safe workplace.
• Take an active role in maintaining safe spaces by following safety protocols and addressing concerns promptly.
• Complete all work in compliance with company policies, procedures, and applicable local regulations.
• Execute daily store-readiness activities to ensure the store is prepared for opening and maintains operational excellence throughout the day.
• Maintain floor presentation standards and support the use of store technology to enhance customer interactions.
• Open and close the store in accordance with established procedures.

Product

• Manage inventory within the stockroom while following all safety requirements.
• Support company‑driven product initiatives and campaigns.
• Maintain up‑to‑date knowledge of all products, including features, benefits, pricing, promotions, and assortment changes.
• Provide expert guidance to help customers make confident, informed purchasing decisions.
• Demonstrate a strong willingness to learn and continuously seek opportunities to expand product knowledge.
• Assist in maintaining clean, organized, and visually compelling product displays that align with brand standards and elevate the customer experience.

This position description is intended to provide a summary of the essential duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.

Requirements and Qualifications

Experience & Education

• Minimum two (2) – three (3) years of retail customer service, or sales experience preferred.
• High school diploma or GED required.

Skills & Competencies

• Ability to deliver a premium, personalized customer experience, including active listening, understanding customer needs, and building rapport.
• Excellent verbal and interpersonal skills to effectively connect with customers and team members, confidently recommend products, and address concerns professionally.
• Capacity to lead shifts, assign tasks, mentor and coach team members, offer feedback, and foster an inclusive and collaborative team culture.
• Skill in identifying cross-selling and up-selling opportunities, analyzing sales data, and driving sales targets while ensuring genuine value for customers.
• Ability to acquire and maintain up-to-date expertise on product features, benefits, and promotions, and to communicate this knowledge to customers and the team.
• Proficiency in cash-handling, operating point-of-sale systems, coordinating schedules, and maintaining store presentation and cleanliness standards.
• Capacity to respond to operational disruptions, adjust team responsibilities as conditions change, and support business continuity.
• Ensuring compliance with company policies, safety procedures, and maintaining organized, visually appealing product displays.
• Consistent adherence to work schedules and reliability in performing assigned duties.

Technology

• Proficiency with POS systems.
• Strong MS Office and Internet skills.

Working knowledge of:

• Payroll/timecard systems, Paycom preferred
• Ability to quickly and proficiently learn new software with ease.

Other

• Must be eighteen (18) years or older
• Be available for scheduled training sessions
• Ability to work flexible shifts, and stand for extended periods and lift items weighing up to 30 lbs. as needed for showroom maintenance
• Ability to safely lift and carry items weighing up to 30 pounds is required.
• Employees in Non-Exempt positions must accurately complete, obtain approval from their manager, and timely submit a timecard in the form provided by the Company, as it coincides with the Company’s bi-weekly payroll schedule.

Store Operating Hours:

• Monday-Thursday 10:00am-7:00pm
• Friday- Saturday 10:00am-8:00pm
• Sunday 11:00am-7:00pm
• Fully Available, means one hour before store opening hours & one hour post-store closing hours.
• Ability to work weekends and holidays is required. Please note, this role has mandatory blackout dates during the peak holiday season; Black Friday & Black Friday weekend and December 14th – 31st. where time off requests are not permitted.

Minimum part‑time availability includes:

• Three weekdays (Monday-Thursday) with at least Fully Available
• Two weekend days (Friday–Sunday) with Full‑day availability

California Pay Transparency Act:

• The target compensation for this role is $22.50/hour.
• Target compensation and subsequent actual salary is/will be determined by a number of factors including but not limited to specific skills, competencies, years of experience, geographic location and education as aligned to the job description.

Applicants must be currently authorized to work in the United States on a full-time basis.