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General Sales Manager - Volkswagen

Johnsons Cars Ltd
Stafford, VA Full Time
POSTED ON 11/26/2025 CLOSED ON 12/18/2025

What are the responsibilities and job description for the General Sales Manager - Volkswagen position at Johnsons Cars Ltd?

The Vacancy

Are you ready to rev up your career in the automotive industry? At Johnsons Cars, we're not just selling cars; we're creating exceptional experiences for our customers.

Johnsons Cars are one of the UK’s leading independent Franchise Dealership Networks, with 53 multi-award-winning Dealerships across the UK. Established in 1999, we have grown rapidly to represent a variety of global car manufacturers with 15 marques in total, including Volkswagen, Skoda, Seat, Hyundai, Ford, Honda, Suzuki, Fiat, Alfa Romeo, and Mazda.

Now, we want you to be a part of our journey as a General Sales Manager at our Volkswagen Dealership in Stafford

Basic Salary of up to £38,000 and £18,000 bonus on top.

Must Have Motor Trade Experience

Why Johnsons Cars?

Benefits

We pride ourselves on maintaining the highest standards of professionalism and integrity. At Johnsons Cars, we are more than just a workplace; we are a team. We value our employees and offer a host of benefits that set us apart from the rest:

  • Birthday Leave: We know family time is important to our people, so on your birthday you get an extra paid day off to celebrate with your nearest and dearest.
  • Company Pension Scheme: You will be entered into our Company Pension Scheme to help you plan for your future.
  • Staff Discounts: Enjoy discounts on all 17 of our iconic brands for vehicle sales, servicing, parts and labour.
  • More Discounts: Access to our benefits platform where you can take advantage of a host of different discounts from fitness gadgets to your weekly loaf.
  • Dentist on Demand: Your health is important to us, and that includes your dental health. All employees have access to on-demand dental services.
  • Optional Benefits: We offer a range of optional benefits, including healthcare cash plans.

Role And Responsibilities

  • To promote and nurture a customer care culture, delivering care levels consistent with the expectations of the manufacturer and Johnsons Cars Ltd.
  • Utilise monthly management accounts to monitor and control profitability of the Sales Department and to take any appropriate action to maximise future opportunities.
  • Developing sales and marketing plans and budgets to achieve agreed financial, marketing and sales benchmarks.
  • Organising, directing and controlling the activities of sales staff to work to pre-arranged plans and budgets.
  • Ensuring optimum use of all material and resources available.
  • Provide coaching and training to sales people to improve their job performance, with particular emphasis on: customer satisfaction, prospecting and customer follow up, sales process, time management and product knowledge.

The Ideal Candidate Will

  • Sales staff management experience in an automotive setting.
  • Previous experience working in sales for an automotive retailer.
  • Experience of working with similar profile brands.

What We Offer

Joining our team means you'll be part of a dynamic and rewarding environment. You can expect:

  • 31 days paid annual leave, increasing to 33 with longevity of service.
  • Industry-leading product and manufacturer training to support your growth and success.
  • For those who want to progress and show potential we have an internal training academy and partnership with some of the best Automotive Management trainers to give you the skills needed to elevate your career.

The Company

Welcome to Johnsons Cars, we are one of the UKs biggest independent dealer groups with a nationwide presence spanning 58 sites across the country. Proudly representing 17 esteemed brands, we are dedicated to delivering exceptional service to our valued customers.

As well as our dealership network we also have a number of vehicle parts operations as well as our Fleet Services business. As an employer we embody a culture of continuous growth and success. by joining Johnsons cars you'll become part of a team that thrives of delivering exceptional service to our customers whilst providing a platform for your personal and professional growth. At Johnsons your career is as important as the outstanding service we provide to our customers.

The Benefits

Benefit 1

Benefit 2

Benefit 3

Benefit 4

The Values

  • Innovation

We are creative and fearless in our work.

  • Accountability

We take ownership of our work and lead from the front.

  • Teamwork

We collaborate widely and build supportive environments.

Life Assurance

Company Pension Scheme

Birthday Leave

Enhanced Holiday entitlement

Staff Discounts

Johnsons Benefits Platform

Documents

Salary : $18,000 - $38,000

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